OneUp Sales Secures £1.5m to Gamify Sales Teams
Deal News | Feb 25, 2025 | Business Cloud
OneUp Sales, a tech firm based in Tamworth that integrates gaming technology into sales management, has successfully secured a new investment of £1.5 million from the Midlands Engine Investment Fund (MEIF) and Mercia Ventures. Founded by former game developers Derry Holt and James Heath in 2016, OneUp Sales utilizes gaming strategies to help motivate and manage sales teams by enabling them to compete in leagues and automated online competitions, all while tracking performance and gaining insights. This financial boost follows three previous funding rounds and raises the total investment in the company to over £5 million. With annual recurring revenue now reaching £2.7 million and over 350 clients including prominent firms like Hitachi Vantara and significant recruitment agencies, OneUp Sales is poised to expand its operations further into the U.S. market. David Baker, investment manager at Mercia, praised the company's pioneering approach to sales management for its notable growth prospects, expressing excitement about continuing the partnership with OneUp Sales as it scales.
Sectors
- Technology
- Sales Management
- Investment
Geography
- United Kingdom – OneUp Sales is based in Tamworth, UK, and receives investment from UK-based sources.
- United States – The article discusses OneUp Sales' expansion and customer acquisition efforts in the US market.
Industry
- Technology – OneUp Sales operates within the technology industry, developing a platform that uses gaming technology for sales management.
- Sales Management – The company's focus on managing and motivating sales teams through a unique platform characterizes it as part of the sales management industry.
- Investment – The involvement of MEIF and Mercia Ventures in providing significant funding situates the article within the investment sector.
Financials
- £1.5m – The latest funding amount secured by OneUp Sales from MEIF and Mercia Ventures.
- £5m – The total funding raised by OneUp Sales to date.
- £2.7m – The annual recurring revenue of OneUp Sales.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| OneUp Sales | Target Company | Company | A tech company specializing in using gaming technology to manage and motivate sales teams. |
| Midlands Engine Investment Fund (MEIF) | Investor | Company | A fund that invests in UK-based businesses to promote growth across the Midlands. |
| Mercia Ventures | Investor | Company | A venture capital provider that supports high-growth businesses in the UK with both equity and strategic support. |
| Derry Holt | CEO | Person | Co-founder and CEO of OneUp Sales, with a background in gaming technology. |
| James Heath | Co-founder | Person | Co-founder of OneUp Sales; instrumental in developing its unique sales platform. |
| David Baker | Investment Manager | Person | An investment manager at Mercia Ventures who oversees investments in promising startup ventures. |
| Hitachi Vantara | Customer | Company | A data storage specialist that is one of OneUp Sales' over 350 customers. |
| Xcede | Customer | Company | A leading recruitment agency that utilizes OneUp Sales' platform. |
| Premier Group | Customer | Company | Another top recruitment agency benefiting from OneUp Sales' technology. |