Omnicom Shareholders Approve Interpublic Acquisition
Deal News | Mar 18, 2025 | EIN

Shareholders from Omnicom and Interpublic (IPG) have approved Omnicom's acquisition of IPG, paving the way for what is expected to be the creation of the world's largest marketing services group. Special meetings held by both companies solidified the decision, with regulatory approvals remaining as the last hurdle before expected completion in the latter half of 2025. Omnicom's chairman and CEO, John Wren, expressed pleasure at achieving this milestone, emphasizing the value and benefits the merger brings. The merger was initially announced in December, projecting Omnicom past other industry giants like Publicis Groupe and WPP to become the leading entity in the marketing sector. Omnicom's owned public relations brands include significant names such as FleishmanHillard and Ketchum, with Interpublic owning The Weber Shandwick Collective among others. While the merger promises $750 million in cost synergies annually, details on implementation remain sparse. The agreement terms allocate a post-close ownership of 60.6% to Omnicom shareholders and 39.4% to Interpublic shareholders. The unified company will have over 100,000 employees covering a broad spectrum of marketing services. Interpublic CEO Philippe Krakowsky heralded this as a significant opportunity, highlighting the anticipated dynamic and client-focused nature of the newly combined entity.
Sectors
- Marketing Services
- Public Relations
Geography
- United States – Both Omnicom and Interpublic are major American-based companies, and the activities discussed in the article take place within the U.S.
Industry
- Marketing Services – The merger is set to create the world's largest entity within the marketing services industry, encompassing advertising, CRM, and digital commerce.
- Public Relations – Both Omnicom and Interpublic have significant holdings in the public relations sector, with a mix of prominent and niche brands.
Financials
- $750 million – Expected annual cost synergies from the Omnicom and Interpublic merger.
Participants
Name | Role | Type | Description |
---|---|---|---|
Omnicom | Bidding Company | Company | Omnicom is a leading global marketing and corporate communications company involved in advertising, strategic media planning, and buying. |
Interpublic (IPG) | Target Company | Company | Interpublic Group is a major global provider of advertising, marketing services, and media solutions. |
John Wren | CEO of Omnicom | Person | John Wren is the chairman and CEO of Omnicom, leading the company through its merger with Interpublic. |
Philippe Krakowsky | CEO of Interpublic | Person | Philippe Krakowsky is the CEO of Interpublic, endorsing the merger for its vast potential in the marketing services sector. |