Omnicom Receives NZ Approval for Interpublic Acquisition
Deal News | Jun 18, 2025 | EIN
New Zealand's Commerce Commission has approved Omnicom's acquisition of Interpublic Group (IPG), a significant $19.9 billion merger which had sparked concerns over its potential to reduce competition in media buying within New Zealand. Despite Objections from local media agencies, the Commission concluded that competitive pressure from other large and independent agencies would persist. They also noted that advertiser clients could continue procuring services independently, which should maintain a competitive landscape. The Independent Media Agencies of New Zealand and Lassoo Media raised concerns about the merger reducing market diversity and increasing monopolistic power. The Australian Competition and Consumer Commission (ACCC) is yet to announce its decision, expected by July 24, 2025.
Sectors
- Media and Advertising
- Television and Digital Media
Geography
- New Zealand – The article discusses the regulatory review and approval by New Zealand authorities.
- Australia – The Australian Competition and Consumer Commission is mentioned as pending a decision, indicating geographical relevance.
Industry
- Media and Advertising – The core business activities of Omnicom and Interpublic are within the Media and Advertising sector, involving marketing, communications, and media buying services.
- Television and Digital Media – The article discusses potential impacts on media spend, particularly within television and digital channels, making it a relevant industry classification.
Financials
- US$19.9 billion – The total value of Omnicom's acquisition of Interpublic Group.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Omnicom | Bidding Company | Companies | A global advertising, marketing, and corporate communications holding company. |
| Interpublic Group (IPG) | Target Company | Companies | A major global advertising and marketing services company. |
| New Zealand Commerce Commission | Regulatory Authority | Government | The governmental body responsible for regulating competition in New Zealand. |
| Independent Media Agencies of New Zealand (IMANZ) | Industry Commentator | Companies | A group representing local media agencies, providing opposition to the merger. |
| Lassoo Media | Industry Stakeholder | Companies | An Auckland-based independent agency opposing the merger due to concerns over market dominance. |
| Australian Competition and Consumer Commission (ACCC) | Regulatory Authority | Government | The regulatory agency expected to make a decision on the merger's competitive impact in Australia. |