Omne Secures £8.7m Backing for Growth
Deal News | Nov 11, 2024 | YFM Equity Partners
Omne, a marketing agency specializing in the food, beverage, and hospitality sectors, has secured a £8.7 million investment from YFM Equity Partners to support a management buyout and drive future growth. Founded in 2001 and headquartered in Ampthill, Bedfordshire, Omne's client roster includes leading brands such as Unilever, Kellogg's, and Tate & Lyle. The agency is recognized for its comprehensive strategic consulting, market insights, brand campaigns, content marketing, and more, offering a robust end-to-end service that combines deep industry expertise with creative solutions. Under the leadership of CEO Michael Gividen, who has been with Omne since its inception, the agency plans to utilize this capital to enhance its team and increase its market share. The funding marks a significant step in Omne's trajectory, positioning it to expand its client base and strengthen its capabilities.
Sectors
- Marketing Services
- Food and Beverage
Geography
- United Kingdom – Omne is headquartered in Ampthill, Bedfordshire, UK, and serves both domestic and international clients from this base.
Industry
- Marketing Services – The investment centers around Omne, a marketing agency providing strategic consulting and marketing services to large brands in the food, beverage, and hospitality industries.
- Food and Beverage – Omne serves major clients in the food and beverage sectors, such as Unilever and Kellogg's, making this industry pivotal to the agency's operations.
Financials
- 8.7 million – The investment amount provided by YFM Equity Partners for Omne's management buyout and growth.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Omne | Target Company | Company | A marketing agency specializing in the food, beverage, and hospitality sectors, known for strategic and creative partnerships with major brands. |
| YFM Equity Partners | Investor/Private Equity | Company | A PE firm providing capital to support Omne's management buyout and subsequent growth initiatives. |
| Michael Gividen | CEO/Leader of MBO | Person | CEO of Omne, leading the management buyout and driving the agency's growth strategies. |