Omne Agency: YFM Backs £8.7 Million Buyout
Deal News | Nov 11, 2024 | HMT LLP
YFM Equity Partners has completed an £8.7 million management buyout (MBO) of Omne Agency, with advisory support from HMT LLP. Omne, a leading B2B marketing agency headquartered in Bedfordshire, boasts a strong global clientele, including major brands such as Unilever and McCain. The MBO, led by current CEO Michael Gividen, aims to bolster Omne's team and expedite its growth strategy. HMT provided crucial buyside advisory services, facilitating a smooth transaction process.
Sectors
- Marketing and Advertising
- Private Equity
- Foodservice
Geography
- United Kingdom – Omne Agency is headquartered in Bedfordshire, UK, and YFM Equity Partners is a UK-based private equity firm.
Industry
- Marketing and Advertising – Omne Agency operates within the B2B marketing and advertising sector, providing various services including strategic consulting and brand campaigns.
- Private Equity – YFM Equity Partners, a private equity firm, is investing in Omne Agency, highlighting the involvement of the private equity industry in the transaction.
- Foodservice – Omne Agency focuses on marketing solutions for the foodservice industry, counting major food and beverage brands among its clients.
Financials
- £8.7 million – The investment amount by YFM Equity Partners in Omne Agency.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Omne Agency | Target | Company | A specialist B2B marketing agency serving the foodservice industry with a global client base. |
| YFM Equity Partners | Buyer | Company | A private equity firm investing £8.7 million in Omne Agency for its management buyout. |
| HMT LLP | Buyside Advisor | Company | Provided advisory support to YFM Equity Partners during the transaction. |
| Michael Gividen | CEO | Person | Incumbent CEO of Omne Agency leading the management buyout. |