Omne Accelerates Growth with YFM Backing in Strategic MBO

Deal News | Nov 15, 2024 | James Cowper Kreston

YFM Equity Partners has supported a management buyout (MBO) at Omne, a leading B2B marketing agency, which is set to accelerate its growth strategy. Omne, based in Ampthill, Bedfordshire, specializes in services for top global food, beverage, and hospitality brands, and aims to leverage YFM's financial and strategic backing to expand its international reach. The MBO, led by CEO Michael Gividen, will align with Omne’s objectives of enlarging its market share, enhancing its service offering, and acquiring new prestigious clients under the guidance of YFM's expertise. David Wrench, Partner at YFM, emphasized their excitement in supporting the capable management team and expanding Omne's high-profile operations.

Sectors

B2B Marketing
Private Equity

Geography

United Kingdom – Omne is headquartered in Ampthill, Bedfordshire, UK, and the management buyout involves a UK-based company. YFM Equity Partners is also based in the UK.
International – Omne has a global client base including major international brands such as Unilever and Kelloggs, highlighting its international business operations.

Industry

B2B Marketing – The main industry of Omne, a B2B marketing agency offering strategic consulting and brand management services.
Private Equity – YFM Equity Partners is a private equity firm that is providing financial and strategic backing to Omne's management buyout.

Financials

– The financial details of the MBO transaction were not disclosed.

Participants

Name	Role	Type	Description
Omne	Target Company	Company	A leading B2B marketing agency with a focus on creative solutions for the food, beverage, and hospitality sectors.
YFM Equity Partners	Private Equity Firm	Company	The PE firm providing financial and strategic backing for the MBO of Omne.
Michael Gividen	CEO and Leader of MBO	Person	CEO at Omne and key figure leading the management buyout.
James Cowper Kreston	Corporate Finance Advisor	Company	Provided financial and tax due diligence and tax structuring advice to YFM Equity Partners for MBO.