Oktopost Acquires Milk Video to Boost B2B Video Marketing
Deal News | Jun 11, 2025 | PR Newswire Cision Oktopost
Oktopost, a leader in B2B social media management, announced its acquisition of Milk Video, a company known for its focus on simplifying short-form video editing for marketers. This strategic move is intended to enhance Oktopost's ability to empower B2B marketing teams to produce compelling video content that resonates across social platforms. The integration of Milk Video's capabilities will enable Oktopost to further support B2B marketers in creating impactful content to drive business success via more effective content strategies. This acquisition coincides with Oktopost's recent introduction of a new AI-powered Marketing Intelligence solution, which helps businesses optimize their marketing strategies. With Milk Video's video production expertise and technology, Oktopost aims to streamline the process of turning long-form content into engaging short-form videos.
Sectors
- Digital Marketing
- Social Media Management
- Video Production
Geography
- United Kingdom – The press release is issued from London, indicating a UK connection to the event.
- Global – Oktopost and Milk Video serve a global client base, meaning the impact of this acquisition spans multiple geographies.
Industry
- Digital Marketing – The acquisition focuses on enhancing video content capabilities for B2B marketing teams, which is a key component of the digital marketing sector.
- Social Media Management – Oktopost's core business is in B2B social media management, and this acquisition enhances its offerings in that space.
- Video Production – Milk Video's specialization in short-form video creation places this acquisition squarely within the video production industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Oktopost | Acquirer | Company | A B2B social media management platform helping businesses drive engagement and link social media to revenue growth. |
| Milk Video | Target Company | Company | A video marketing platform that simplifies short-form video creation for marketers and businesses. |
| Daniel Kushner | CEO and Co-founder of Oktopost | Person | Leading the vision and strategy behind Oktopost, focused on enhancing B2B marketing through social media. |
| Ross Cranwell | CEO of Milk Video | Person | Led Milk Video's efforts to simplify video creation for businesses. |