Octopus Legacy Acquires WSL Will Writing to Cement Estate Planning Position
Deal News | Jun 06, 2025 | EIN

Octopus Legacy, a subsidiary of the Octopus Group, has strengthened its position in the UK's estate planning market by acquiring WSL Will Writing. This acquisition propels Octopus Legacy to the status of the second-largest estate planning firm in the country, boasting a client base of 300,000. The move is part of an aggressive growth strategy combining further acquisitions and organic growth, with the company experiencing a 300% increase in its core business. With WSL's 33 years of industry experience, Octopus Legacy aims to deliver enhanced customer-focused estate planning services. WSL's former owners, John and Geralyn Donohoe, express confidence in Octopus Legacy's customer-first approach. Parallel to this, law firm Alsters Kelley has expanded into Oxfordshire through the acquisition of Aplins Solicitors, marking its sixth office and signaling further growth opportunities. Similarly, JCP Solicitors from South Wales has extended its reach by purchasing Howe & Spender, a firm specializing in private client work. These moves reflect an active period of mergers and acquisitions within the legal sector, highlighting a trend towards strategic expansions and investments in technology to meet evolving client demands.
Sectors
- Financial Services
- Legal Services
Geography
- United Kingdom – The article focuses on acquisitions and business expansions within the UK, including moves by Octopus Legacy and multiple law firms.
Industry
- Financial Services – Octopus Group operates within the financial services industry, leveraging acquisitions to expand its estate planning business.
- Legal Services – The acquisitions by Octopus Legacy and law firms like Alsters Kelley and JCP Solicitors highlight significant activity in the legal services industry.
Financials
- 170 – Price charged by WSL for a single will.
- 235 – Price charged by WSL for mirror wills.
- 312,000 – Number of wills written by WSL over its 33 years of existence.
Participants
Name | Role | Type | Description |
---|---|---|---|
Octopus Legacy | Acquirer | Company | A subsidiary of the Octopus Group focused on estate planning. |
WSL Will Writing | Target company | Company | An estate planning business acquired by Octopus Legacy. |
Octopus Group | Parent company | Company | A financial services company involved in the acquisition strategy via its subsidiary. |
John and Geralyn Donohoe | WSL Owners | People | Previous owners of WSL Will Writing. |
Alsters Kelley | Acquirer | Company | Law firm expanding its operations by acquiring Aplins Solicitors. |
Aplins Solicitors | Target company | Company | A private client and conveyancing firm acquired by Alsters Kelley. |
JCP Solicitors | Acquirer | Company | South Wales law firm expanding by acquiring Howe & Spender. |
Howe & Spender | Target company | Company | A firm specializing in private client and property work, acquired by JCP Solicitors. |