Obyo Partners with Cerea Partners for Growth and Consolidation

Cerea Partners, a private equity firm, has invested in Obyo Groupe, a distributor of professional hygiene products, alongside the group's management and Sofia Group, to support its acquisition strategy. Founded in 2018 by Sofia Group, Obyo has expanded through the acquisition of eight entities and positions itself as a regional leader in the distribution of hygiene products and services in France. The company operates through eight agencies and is committed to Corporate Social Responsibility, aiming to increase eco-certified product offerings and reduce its carbon footprint. The capital reorganization involves a sponsorless financing plan, offering limited dilution to historical shareholders while enabling the management team to gain equity. Cerea Partners offers financing for Obyo through its mezzanine funds, aimed at supporting future external growth. The investment marks Cerea Partners' fifth sponsorless deal and reflects its strategy of providing low-dilution solutions to ambitious management teams. The collaboration with Obyo is seen as a significant step to consolidate the regional market of hygiene product distributors.