OBT Live Secures £2.25m Series A Funding to Scale AI Services

OBT Live, a Liverpool-based company specializing in AI customer engagement, has secured over £2.25 million in Series A funding. This investment values the company at over £10 million. The funding round was led by NPIF II – Praetura Equity Finance, an initiative managed by Praetura Ventures under the Northern Powerhouse Investment Fund II. The capital will be utilized to expand OBT Live's UK team, enhance product development, and boost market presence, focusing on industries undergoing digital transformation. OBT Live's proprietary software, Engage AI, integrates AI with gaming industry insights to create engaging, personalized user experiences, turning consumer interactions into opportunities for brands. The funds will also support the company's international expansion strategy, which has recently seen it establish a hub in Dubai. Co-CEOs Paul Shannon and Chris Hodgson consider this funding a pivotal step in realizing their vision, with alignment from Praetura Ventures' regional tech support ethos. This venture illustrates the growing tech innovation within Liverpool and the broader Northern England region.