Oak Flourishes: Sold to NorthEdge Post Maven Success
Deal News | Jun 30, 2025 | Business Cloud
Maven Capital Partners has successfully exited its investment in Oak Engage Limited, a SaaS platform focused on employee engagement, achieving a 2.1x return. Oak, based in Newcastle, was supported by Maven since 2018, which allowed it to make significant advancements in its platform and expand its senior team. Oak's platform is now employed by major clients including NatWest Group and Burger King UK to enhance digital workplace communication. The sale to NorthEdge will build on Oak's growth, aligning with the increasing demand for employee engagement solutions. Michael Vassallo of Maven praised the collaboration, highlighting Oak's significant revenue and global footprint growth. CEO Will Murray expressed gratitude to Maven for their strategic support and looks forward to further growth with NorthEdge.
Sectors
- Software as a Service (SaaS)
- Private Equity
Geography
- United Kingdom – Oak Engage is based in Newcastle, and Maven Capital Partners and NorthEdge are both UK-based firms. The article discusses activities centered in the UK.
Industry
- Software as a Service (SaaS) – The article involves Oak Engage, a company providing SaaS solutions for employee engagement and digital workplaces.
- Private Equity – Maven Capital Partners and NorthEdge are both involved in private equity investments, which facilitated the growth and acquisition of Oak Engage.
Financials
- 2.1x return – The return on investment achieved by Maven Capital Partners upon exiting Oak Engage.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Oak Engage Limited | Target | Company | A SaaS platform developer focused on employee engagement and communication. |
| Maven Capital Partners | Selling Company | Company | A private equity firm that invested in Oak Engage since 2018. |
| NorthEdge | Bidding Company | Company | Acquirer of Oak Engage, a private equity firm. |
| Will Murray | CEO | Person | CEO of Oak Engage, credited with leading the company through strategic growth. |
| Michael Vassallo | Investment Partner | Person | Investment partner at Maven Capital Partners, involved in the Oak Engage investment. |