Oak Engage Exits Under Maven's Guidance With 2.1x Return
Deal News | Jun 30, 2025 | Maven Capital Partners
Maven Capital Partners successfully exited its investment in Oak Engage, an employee engagement and intranet SaaS platform provider, with a significant 2.1x return through a sale to UK private equity firm NorthEdge. Oak Engage, based in Newcastle, showed robust revenue growth following the initial investment in 2018 from Maven's client funds. The partnership allowed Oak to enhance its platform and management team, subsequently building a blue-chip client base that includes major companies such as NatWest Group and Burger King UK. The sale to NorthEdge aims to further expand Oak's growth and leverage its platform to meet the increasing demand for employee engagement solutions in medium to large enterprises. Michael Vassallo from Maven and Oak Engage CEO Will Murray both express satisfaction with the partnership's outcomes and look forward to the new phase with NorthEdge.
Sectors
- Private Equity
- Software as a Service (SaaS)
- Human Resources Technology
Geography
- United Kingdom – Maven, Oak Engage, and NorthEdge are all based in the UK, making it the primary geography of the article.
Industry
- Private Equity – The article discusses the involvement of private equity firms Maven and NorthEdge in the investment and exit of Oak Engage.
- Software as a Service (SaaS) – Oak Engage provides an employee engagement and intranet platform, demonstrating relevance to the SaaS industry.
- Human Resources Technology – Oak Engage's platform focuses on employee engagement, a key area in HR Tech.
Financials
- 2.1x – The return on Maven's investment from the sale of Oak Engage.
- June 2018 – The initial investment date by Maven in Oak Engage.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Maven Capital Partners | Selling Company | Company | A UK-based private equity firm that invested in Oak Engage. |
| Oak Engage | Target Company | Company | A developer and provider of an employee engagement and intranet SaaS platform. |
| NorthEdge | Bidding Company | Company | A UK private equity firm that acquired Oak Engage. |
| Will Murray | CEO | Person | CEO of Oak Engage. |
| Michael Vassallo | Investment Partner | Person | Investment Partner at Maven Capital Partners who commented on the transaction. |