NuTrail Welcomes Sheila Stanziale as CEO Following EagleTree Investment
Deal News | May 28, 2025 | EagleTree Capital
EagleTree Capital has made a strategic investment in NuTrail, a prominent nut-based granola brand. This investment comes as part of EagleTree's ongoing strategy to enhance business operations in the consumer sector. The terms of the transaction have not been disclosed. As a result of this investment, Sheila Stanziale has joined NuTrail as CEO, bringing extensive leadership experience from her previous roles at Spudlove Snacks, Mighty Leaf Tea Company, and Diageo-Guinness USA. Sheila will work closely with NuTrail's co-founders, Ilya and Roni Avshalumov, to realize the company's growth potential. EagleTree's involvement highlights its continued commitment to the consumer sector, as NuTrail becomes the second food sector investment in its latest fund. Houlihan Lokey, Winston & Strawn, Ernst & Young, Jones Day, and Alvarez & Marsal provided advisory services for the transaction. EagleTree Capital is a New York-based private equity firm with a strong focus on middle-market investments, managing $4.8 billion in assets.
Sectors
- Private Equity
- Food and Beverage
Geography
- United States – EagleTree Capital is based in New York, and the investment in NuTrail is a reflection of US-based private equity activity in the consumer market.
Industry
- Private Equity – The involvement of EagleTree Capital, a private equity firm, in making a strategic investment highlights the financial industry's active role in mergers and acquisitions.
- Food and Beverage – NuTrail's positioning in the nut-based granola market and focus on consumer health trends pertains to the food and beverage industry.
Financials
- Undisclosed – The terms of the strategic investment in NuTrail by EagleTree Capital were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| EagleTree Capital | Investor | Company | A private equity firm based in New York with extensive experience in middle-market investments. |
| NuTrail | Target Company | Company | A nut-based granola brand offering low-sugar, protein-rich products for health-conscious consumers. |
| Sheila Stanziale | Chief Executive Officer | Person | Former CEO of Spudlove Snacks and Mighty Leaf Tea Company, now leading NuTrail. |
| Ilya Avshalumov | Co-founder | Person | Co-founder of NuTrail, involved in guiding the company's growth alongside the new CEO. |
| Roni Avshalumov | Co-founder | Person | Co-founder of NuTrail, working closely with the executive team on company strategies. |
| Houlihan Lokey | Financial Advisor to NuTrail | Company | Provided exclusive financial advisory services for NuTrail during the transaction. |
| Winston & Strawn | Legal Advisor to NuTrail | Company | Provided legal advisory services to NuTrail in the transaction. |
| Ernst & Young | Financial Advisor to NuTrail | Company | Provided financial advisory services to NuTrail in the investment deal. |
| Jones Day | Legal Advisor to EagleTree | Company | Provided legal advisory services to EagleTree Capital in the transaction. |
| Alvarez & Marsal | Financial and Tax Advisor to EagleTree | Company | Provided financial and tax advisory services to EagleTree in the transaction. |