NuTrail Partners with EagleTree Capital for Strategic Growth
Deal News | May 28, 2025 | EagleTree Capital
EagleTree Capital has made a strategic investment in NuTrail, a prominent nut-based granola brand. Terms of the deal were undisclosed. In line with this investment, Sheila Stanziale assumes the role of CEO at NuTrail, joining forces with founders Ilya and Roni Avshalumov. Stanziale has a rich leadership background with stints at Spudlove Snacks, Mighty Leaf Tea Company, Diageo-Guinness USA, and PepsiCo. Recently, EagleTree Capital has identified significant potential in NuTrail, aligning resources and expertise to advance the brand's expansion in the food industry. EagleTree has been a fervent supporter of NuTrail, expressing enthusiasm for its products and team. Sheila Stanziale's collaborative history with EagleTree adds to the strategic value, as she previously served as a board member on another food sector initiative. Various professional service providers, such as Houlihan Lokey and Winston & Strawn, supported the transaction.
Sectors
- Private Equity
- Food & Beverage
Geography
- United States – The main entities, EagleTree Capital and NuTrail, are based in the U.S., underlining the geographic significance.
Industry
- Private Equity – EagleTree Capital, a private equity firm, is involved in the investment, highlighting activities in capital allocation and strategic partnerships.
- Food & Beverage – NuTrail operates within the nut-based granola segment, demonstrating the article's relevance to the food and beverage industry.
Financials
- $4.8 billion – Assets under management by EagleTree Capital.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| NuTrail | Target Company | Company | A leading nut-based granola brand that has received strategic investment from EagleTree Capital. |
| EagleTree Capital | Private Equity Investor | Company | A middle-market private equity firm based in New York, managing $4.8 billion in assets, focusing on sectors like business services and consumer products. |
| Sheila Stanziale | Chief Executive Officer | Person | Appointed as CEO of NuTrail, with previous leadership experience at Spudlove Snacks, Mighty Leaf Tea, and Diageo-Guinness USA. |
| Houlihan Lokey | Exclusive Financial Advisor | Company | Acted as exclusive financial advisor to NuTrail in the transaction. |
| Winston & Strawn | Legal Advisor | Company | Provided legal advisory services to NuTrail for the transaction. |
| Ernst & Young | Financial Advisor | Company | Provided financial advisory services to NuTrail. |
| Jones Day | Legal Advisor | Company | Acted as legal advisor to EagleTree Capital. |
| Alvarez & Marsal | Financial and Tax Advisor | Company | Provided financial and tax advisory services to EagleTree Capital. |
| Ilya Avshalumov | Co-founder | Person | Co-founder of NuTrail and instrumental in the partnership with EagleTree Capital. |
| Roni Avshalumov | Co-founder | Person | Co-founder of NuTrail, playing a key role alongside the investment from EagleTree Capital. |
| Stuart Martin | Partner | Person | Partner at EagleTree who expressed support for the NuTrail investment. |
| George Majoros | Co-Managing Partner | Person | Co-Managing Partner at EagleTree who remarked on the strategic value of their investment in NuTrail. |