NP Digital Expands with Yodel Mobile Acquisition
Deal News | Apr 08, 2025 | Globenewswire
NP Digital, a leader in comprehensive digital marketing services, announced the acquisition of Yodel Mobile, an award-winning app marketing agency recognized for its innovative strategies and services, such as app store optimization and user acquisition consultancy. The strategic acquisition aims to bolster NP Digital’s mobile app expertise, significantly enlarging its London operations and enhancing its ability to provide advanced marketing solutions to U.S. and international clients. Given that a large portion of digital engagement transpires via mobile apps, NP Digital sees this acquisition as essential in helping clients achieve customer engagement and conversion goals. NP Digital has been on an expansive trajectory, with recent acquisitions in Asia-Pacific and Canada, pointing to an aggressive M&A strategy for 2025. The combined strengths of both companies prepare NP Digital to support various industries, such as finance, travel, and e-commerce, with unparalleled app marketing strategies.
Sectors
- Digital Marketing
- Mobile Applications
Geography
- United Kingdom – Yodel Mobile is based in the UK, and the acquisition expands NP Digital’s presence in this region.
- United States – NP Digital is a U.S.-based company, which is expanding globally, including the integration of UK-based Yodel Mobile.
- Global – The article discusses NP Digital’s global expansion and reach, highlighting offices in Europe, Asia-Pacific, and Latin America.
Industry
- Digital Marketing – This article focuses on NP Digital and Yodel Mobile, both of which operate primarily in the digital marketing sector, focusing on app marketing, optimization, and digital solutions.
- Mobile Applications – The acquisition pertains to the enhancement of mobile app marketing capabilities, emphasizing app growth, optimization, and user engagement.
Financials
- N/A – The financial terms of the acquisition have not been disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| NP Digital | Acquiring Company | Company | A global digital marketing agency leading in end-to-end digital marketing solutions. |
| Yodel Mobile | Target Company | Company | An award-winning app marketing agency known for expertise in app store optimization and user acquisition. |
| Mike Gullaksen | CEO | Person | CEO of NP Digital, leading the strategic acquisition of Yodel Mobile. |
| Mark Fagan | Managing Director EMEA | Person | Managing Director of NP Digital EMEA, involved in executing the company’s strategic expansion in Europe. |
| Mick Rigby | CEO | Person | Founder and CEO of Yodel Mobile, overseeing its integration into NP Digital. |