NP Digital Enhances Mobile Expertise with Acquisition of Yodel Mobile
Deal News | Apr 08, 2025 | EIN
NP Digital, a prominent global digital marketing agency, announced its strategic acquisition of Yodel Mobile, the 2024 App Growth Awards' App Marketing Agency of the Year. This move significantly enhances NP Digital's capabilities in mobile app marketing by integrating Yodel Mobile's expertise in app store optimization, user acquisition, and consultancy. This acquisition will double NP Digital's team size in London and fortify its U.S. and international operations to better serve clients in several industries, including finance, travel, wellness, and e-commerce. The acquisition aligns with NP Digital's commitment to advancing mobile-first marketing strategies and follows a series of international mergers and acquisitions aimed at bolstering its global footprint.
Sectors
- Digital Marketing
- Mobile Technology
Geography
- United Kingdom – Yodel Mobile is based in the UK, which is a significant geography for this acquisition as it will double NP Digital's team size in London.
- United States – NP Digital is a global entity with a notable presence in the U.S., where it intends to fortify its mobile marketing services following the acquisition.
Industry
- Digital Marketing – The article discusses the acquisition of a company specializing in mobile app marketing, an integral part of digital marketing strategies.
- Mobile Technology – The focus on enhancing mobile app marketing capabilities highlights the relevance of mobile technology in the strategies of both NP Digital and Yodel Mobile.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| NP Digital | Bidding Company/Buyer | Company | A global digital marketing agency focused on providing end-to-end marketing solutions. |
| Yodel Mobile | Target Company | Company | An award-winning mobile app marketing agency based in the UK, providing services in app store optimization, user acquisition, and expert consultancy. |
| Mike Gullaksen | CEO | Person | Chief Executive Officer of NP Digital, commenting on the significance of the acquisition. |
| Mark Fagan | Managing Director, EMEA | Person | Managing Director of NP Digital for the EMEA region, emphasizing the strategic importance of the acquisition. |
| Mick Rigby | Founder and CEO | Person | Founder and CEO of Yodel Mobile, expressing enthusiasm about the acquisition. |