Nouria Signs Definitive Agreement to Acquire Enmarket from Colonial Group
Deal News | Oct 31, 2024 | Newswire Business

Nouria, a prominent convenience store chain in the Northeast, has entered into a definitive agreement to acquire Enmarket from Colonial Group, marking a significant step in Nouria's strategic expansion into Southeast markets. Enmarket, known for its quality service and wide range of convenience products, operates in Georgia, South Carolina, and North Carolina. This acquisition includes 132 convenience stores and nearly 26 car washes, further strengthening Nouria’s presence. Tony El-Nemr, CEO of Nouria, expressed enthusiasm for integrating Enmarket’s operations and maintaining high service standards. The acquisition, subject to regulatory approval, will capitalize on Nouria's resources and technology to enhance the customer experience. Colonial Group, founded in 1921 and a leader in several sectors, sees the transaction as a positive evolution for both companies. Advisors for Nouria include Wells Fargo and King & Spalding, while Colonial Group was advised by BofA Securities and Williams Mullen.
Sectors
- Convenience Retail
- Energy & Chemical Distribution
Geography
- United States – Both Nouria and Enmarket operate in the United States, with Nouria based in Massachusetts and Enmarket in the Southeast.
Industry
- Convenience Retail – Nouria and Enmarket are both convenience store chains, making this acquisition relevant to the convenience retail industry.
- Energy & Chemical Distribution – Involvement of Colonial Group indicates relevance to the energy sector, as Colonial is a leader in energy & chemical distribution.
Financials
- Not Specified – The financial terms of the Nouria's acquisition of Enmarket were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Nouria | Bidding Company | Company | Nouria is a convenience store chain headquartered in Worcester, Massachusetts, known for award-winning customer service. |
| Enmarket | Target Company | Company | Enmarket is a convenience store chain operating in the Southeast, under Colonial Group. |
| Colonial Group | Selling Company | Company | Colonial Group is a Savannah-based conglomerate involved in energy, logistics, and convenience retail sectors. |
| Wells Fargo | Financial Advisor | Company | Wells Fargo served as the exclusive financial advisor to Nouria. |
| King & Spalding | Legal Advisor | Company | King & Spalding served as the legal advisor to Nouria. |
| BofA Securities | Financial Advisor | Company | BofA Securities served as the financial advisor to Colonial Group. |
| Williams Mullen | Legal Advisor | Company | Williams Mullen served as the legal advisor to Colonial Group. |
| Tony El-Nemr | CEO | Person | Tony El-Nemr is the Founder and CEO of Nouria. |
| Christian Demere | CEO | Person | Christian Demere is the President and CEO of Colonial Group. |