Notify Raises £1.5m to Enhance AI-Powered Safety Tech
Deal News | Mar 06, 2025 | Mercia Fund Management (Mercia Ventures)
Notify Technology, a Newcastle-based Safety Tech company, has raised £1.5 million in a funding round led by Calculus Capital, the North East Venture Fund, and private investors, with Mercia Ventures participating and supported by the European Regional Development Fund. This financing will be used to enhance Notify's platform with AI-powered features and to boost its sales and marketing endeavors. Notify's platform facilitates digital recording of workplace incidents, audits, inspections, and safety data analysis, promoting workplace safety, environmental, and quality management. The platform, which boasts over 250,000 users globally, includes clients like McDonalds, Siemens, and the NHS. With this new funding, Notify's total capital raised surpasses £7 million. The company, which recently increased its annual recurring revenue by 47%, employs 27 people. The investment highlights the growing importance of health, safety, and wellbeing industries, as noted by Richard Moore of Calculus and Natalia Blagburn of Mercia Ventures. They stress the platform's potential for transforming accident response into prevention. Womble Bond Dickinson provided legal advice for this funding round.
Sectors
- Safety Technology
- Artificial Intelligence
- Venture Capital
Geography
- United Kingdom – Notify Technology is based in Newcastle, UK, and the funding involves participation from UK-based entities like Calculus Capital and Mercia Ventures.
- Europe – The involvement of the European Regional Development Fund emphasizes the broader European context in which Notify Technology operates and raises capital.
Industry
- Safety Technology – The industry focuses on developing technological solutions to enhance workplace safety. Notify Technologies operates within this sector by providing digital tools to manage and analyze safety-related incidents and data.
- Artificial Intelligence – Notify's platform is incorporating AI-powered features to transform safety management from reactive to proactive, representing the growing integration of AI in industry applications.
- Venture Capital – The article discusses funding activity involving venture capital firms like Calculus Capital and Mercia Ventures, indicating financial support typically associated with growth-stage tech companies.
Financials
- £1.5 million – Amount raised in Notify's latest funding round to enhance its platform and expand marketing efforts.
- £7 million – Total amount raised by Notify Technology to date.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Notify Technology | Target Company | Company | A Safety Tech company based in Newcastle focusing on digital solutions for workplace safety. |
| Calculus Capital | Investor | Company | A venture capital firm participating in Notify's funding round. |
| Mercia Ventures | Manager of NEVF and Investor | Company | A venture capital firm managing the North East Venture Fund and investing in Notify's fundraising. |
| North East Venture Fund | Investor | Company | A fund supported by the European Regional Development Fund, involved in Notify's investment round. |
| European Regional Development Fund | Supporter of NEVF | Government | Provides support to the North East Venture Fund, promoting regional development in Europe. |
| Duncan Davies | Co-founder and CEO | Person | Co-founder and CEO of Notify Technology, leading the company towards growth and innovation. |
| Richard Moore | Co-head of Investments | Person | Representative of Calculus Capital, supporting Notify's mission in the safety tech sector. |
| Natalia Blagburn | Representative of Mercia Ventures | Person | Provides insights into Notify's strategic growth as part of Mercia Ventures' investment. |
| Womble Bond Dickinson | Legal Advisor | Company | Provided legal advice to Notify for the investment round. |