Notify Raises £1.5m to Enhance AI-Powered Safety Platform
Deal News | Mar 05, 2025 | UK Tech Funding

Notify, a Newcastle-based tech platform focused on workplace safety, has raised £1.5 million in a new funding round to enhance its AI-powered features and bolster sales and marketing efforts. The round was led by Calculus Capital and North East Venture Fund, with support from the European Regional Development Fund and management by Mercia Ventures. This latest investment brings Notify's total funding to over £7 million. Founded in 2017, Notify's platform allows businesses to digitally manage safety data, record accidents, and perform risk assessments. Despite recording a loss of £1.5 million in the year ending March 2024, Notify has seen a 47% increase in annual recurring revenue over the past 18 months. Co-founder and CEO Duncan Davies expressed enthusiasm for the investment from long-term partners to support the company's growth and innovation.
Sectors
- Technology
- Health and Safety
Geography
- United Kingdom – Notify is based in Newcastle, UK, and the funding involves UK-based investors like Calculus Capital and North East Venture Fund.
Industry
- Technology – Notify operates within the technology sector, utilizing AI to enhance workplace safety features on its platform.
- Health and Safety – Notify's platform is specifically designed to improve health, safety, and wellbeing practices in organizations.
Financials
- 1.5m – The amount raised by Notify in the latest funding round.
- 7m – The total amount raised by Notify to date.
- -1.5m – The loss posted by Notify for the year ending March 2024.
Participants
Name | Role | Type | Description |
---|---|---|---|
Notify | Target Company | Company | Notify is a Newcastle-based AI-powered platform designed to enhance workplace safety. |
Calculus Capital | Investor | Company | Calculus Capital led the recent funding round for Notify. |
North East Venture Fund | Investor | Company | The North East Venture Fund, supported by the European Regional Development Fund, co-led the funding round. |
Mercia Ventures | Fund Manager | Company | Mercia Ventures manages the investment by the North East Venture Fund. |
European Regional Development Fund | Investor | Government | Provided support for the investment round led by the North East Venture Fund. |
Duncan Davies | Co-founder and CEO | Person | Duncan Davies is the co-founder and CEO of Notify. |
Richard Moore | Co-head of Investments | Person | Richard Moore is Co-head of Investments at Calculus Capital. |