North Star Network Acquires Leading Casino Affiliate Bojoko
Deal News | Feb 18, 2025 | Globenewswire
North Star Network, a global sports media company, has acquired Bojoko, a leading iGaming affiliate known for connecting players with online casinos, bingo sites, and sports betting operators. The acquisition, finalized on February 14, will allow North Star Network to delve deeper into the casino space, aligning with their vision to enhance influence in the iGaming industry. The transaction, structured with upfront and earnout payments based on a 3.0-4.5x 2025 EBITDA multiple, empowers Bojoko to expand its reach and enhance its offerings, providing value to UK and Canadian players. Co-founders Julien Josset of North Star Network and Joonas Karhu of Bojoko express excitement about the growth opportunities this partnership brings, marking a significant chapter in both companies' histories.
Sectors
- iGaming
- Digital Media
Geography
- Malta – Bojoko is based in Malta, making it a significant geographic locale regarding regulatory and operational matters.
- Canada – Bojoko.ca caters to Canadian players, showcasing the relevance of the Canadian market in this acquisition.
- United Kingdom – The UK is a primary market for Bojoko, enhancing the impact of this acquisition in the UK casino and betting sectors.
Industry
- iGaming – This industry is relevant to the article as both Bojoko and North Star Network operate within the online gaming and gambling domains.
- Digital Media – North Star Network is a global sports media company, indicating the relevance of digital media in distributing sports and betting content.
Financials
- 3.0-4.5x 2025 EBITDA – The acquisition deal was structured to include earnout payments based on this EBITDA multiple.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| North Star Network | Bidding Company | Company | A global sports media company acquiring Bojoko to expand its footprint in the casino industry. |
| Bojoko | Target Company | Company | An award-winning iGaming affiliate known for connecting players with reputed online gambling platforms. |
| Julien Josset | CEO | Person | Co-founder and CEO of North Star Network, involved in the strategic decision to acquire Bojoko. |
| Joonas Karhu | CEO | Person | Co-founder and CEO of Bojoko, continues to lead the company post-acquisition. |