Noria Joins Reliability Won to Expand Asset-Reliability Services
Deal News (Announced) | Mar 20, 2025 | Battery Ventures
Investment firm Battery Ventures, through its portfolio company Reliability Won, has acquired Noria Corp., a provider specialized in lubrication and oil analysis services, thus expanding its asset-reliability and condition-monitoring offerings. Noria will operate alongside Mobius Institute within Reliability Won, providing a comprehensive range of services globally. The integration is part of a broader strategy to establish a leading global family of industrial services, focusing on maintaining engineering for industries such as pharmaceuticals and energy. Reliability Won continues to pursue expansion opportunities through strategic acquisitions.
Sectors
- Industrial Services
- Investment
Geography
- United States – Reliability Won, Noria, and Battery Ventures have significant operations and corporate headquarters within the United States.
- Mexico – Noria operates a subsidiary in Leon, Mexico, thus extending the geographical relevance of the acquisition.
Industry
- Industrial Services – The article focuses on services and technology for asset reliability and condition monitoring, indicating its relevance to industrial services.
- Investment – Battery Ventures, a private equity firm, is a key player in the acquisition, putting the transaction in the investment sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Reliability Won | Buyer | Company | Reliability Won is an industrial services platform focused on asset reliability, backed by Battery Ventures. |
| Noria Corp. | Target | Company | Noria Corp. is a leading provider of lubrication management and oil analysis services with global operations. |
| Mobius Institute | Other | Company | Mobius Institute provides vibration analysis training and certification and is part of the Reliability Won group. |
| Battery Ventures | Investor | Company | Battery Ventures is a global investment firm backing Reliability Won in its acquisition strategy. |
| Jim Fitch | Technical Advisor | Person | Jim Fitch is the founder of Noria Corp. and will continue as a technical advisor post-acquisition. |
| Bennett Fitch | Continuing Executive | Person | Bennett Fitch is the current president of Noria who will continue to lead the business operations. |
| Oscar Trujillo | Latin America Leader | Person | Oscar Trujillo will lead Noria's operations in Latin America. |
| Gerardo Trujillo | Technical and Strategic Support | Person | Gerardo Trujillo is part of Noria's team, supporting the Latin American business. |
| Marcus Pillion | CEO | Person | Marcus Pillion is the CEO of the Reliability Won group. |
| Zack Smotherman | Board Member | Person | Zack Smotherman is a general partner at Battery Ventures and serves on the board of Reliability Won. |