NMK Electronics and SRS Group Unite for GCC Expansion
Deal News | Jun 02, 2025 | Zawya
NMK Electronics, a prominent distributor of professional audio, video, and communication solutions, has announced a strategic partnership with SRS Group, a global manufacturer of power distribution, rigging, and lighting technology. The collaboration aims to expand their reach and deliver advanced solutions across the Gulf Cooperation Council (GCC) region, namely in UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. The two companies initiated discussions at the SLS Show in Saudi Arabia in 2024 and finalized their agreement following ISE 2025. This partnership will enhance NMK's portfolio and position both companies for long-term success in the regional AV industry. NMK Electronics is recognized for its professionalism and deep understanding of the GCC market, and it looks forward to a fruitful collaboration with SRS Group.
Sectors
- Professional AV Solutions
- Power Distribution and Lighting Technology
Geography
- GCC (Gulf Cooperation Council) – The partnership between NMK Electronics and SRS Group targets the GCC market, including countries like UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain.
- Middle East – The article describes business activities and market expansion efforts in the Middle Eastern region.
Industry
- Professional AV Solutions – The article focuses on NMK Electronics' distribution of professional audiovisual products and solutions in the Middle East.
- Power Distribution and Lighting Technology – SRS Group, a partner in the article, is a global manufacturer of power distribution, rigging, and lighting technology solutions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| NMK Electronics | Regional Distributor | Company | A leading distributor of professional audiovisual products in the Middle East, partnering with SRS Group for GCC expansion. |
| SRS Group | Global Manufacturer | Company | A global manufacturer of power distribution, rigging, and lighting technology, partnering with NMK for GCC market. |
| Curtis Seed | Brand Manager | Person | Curtis Seed is the Brand Manager at NMK Electronics, expressing commitment to represent SRS Group in the GCC region. |
| Samuel Sloboda | CEO | Person | CEO of SRS Group, emphasizing the partnership with NMK Electronics for the Middle Eastern market. |
| Marevak Consulting | PR Company | Company | The PR contact, managing public relations for the partnership announcement. |
| Virginia Arivu | PR Contact | Person | PR contact at Marevak Consulting handling media inquiries about the partnership. |