Nextbase Acquires Humanising Autonomy for AI Enhancement
Deal News | Mar 31, 2025 | PR Newswire Cision Nextbase
Nextbase, the leading brand in Dash Cam technology, has announced the acquisition of the AI product, platform, and intellectual property from Humanising Autonomy, a UK-based leader in artificial intelligence for the automotive industry. This acquisition aims to bolster Nextbase's driver safety technologies and extend its capabilities in navigation and everyday driving aids. The integration of Humanising Autonomy's AI technology will enhance existing Nextbase features such as Guardian Mode, Witness Mode, and Smart Sense Parking. It will also advance the company's Crowd Sourced Imagery platform through improved object detection and tagging. With over 5 million Dash Cams sold globally, Nextbase plans to introduce advanced AI features to improve driver alerts, monitoring systems, and security measures. The company is committed to leveraging this technology to contribute to its mission of improving road safety and efficiency worldwide through its partners and Road Safety Club initiative.
Sectors
- Automotive Technology
- Artificial Intelligence
- Consumer Electronics
Geography
- United Kingdom – Nextbase and Humanising Autonomy, both UK-based companies, are the primary entities involved in this acquisition.
- Global – Nextbase operates on a global scale, selling Dash Cams worldwide and affecting global road safety improvements.
Industry
- Automotive Technology – The article discusses the acquisition of AI technology to enhance automotive safety features.
- Artificial Intelligence – The core focus is on integrating advanced AI capabilities into existing technologies for enhanced safety and navigation.
- Consumer Electronics – Nextbase's Dash Cam products are consumer electronics aimed at vehicle safety and monitoring.
Financials
- 5m – Number of Dash Cams sold worldwide by Nextbase.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Nextbase | Acquirer | Company | A leading brand in Dash Cam technology, Nextbase aims to improve road safety through innovation. |
| Humanising Autonomy | Target Company | Company | A UK-based AI innovator in the automotive industry, acquired for its advanced AI technologies. |
| Michael Anderson | Chief Executive Officer | Person | CEO of Nextbase, responsible for strategic decisions and company growth. |
| Ceri Hill | Director of Engineering | Person | Engineering director at Nextbase, focusing on technological advancements. |
| Bryn Brooker | Head of Road Safety | Person | Oversees road safety initiatives and innovation at Nextbase. |