NewPrinces Acquires Italian Baby and Specialty Food Units from Heinz
Deal News | Jul 09, 2025 | Finance Community IT - 1 Corporate M&A
NewPrinces has agreed to acquire the Italian baby and specialty food operations from Kraft Heinz. The acquisition includes the well-known brands Plasmon, Nipiol, BiAglut, Aproten, and Dieterba. This transaction, valued at €120 million, includes the Plasmon plant in Latina and marks a significant strategic milestone for NewPrinces. Vitale and BonelliErede advised NewPrinces, while Houlihan Lokey and EY Parthenon assisted Kraft Heinz. BNP Paribas and MPS provided financial support. The deal is set to close by the second half of 2025, with the Latina site continuing its production for both domestic and UK markets. This move consolidates NewPrinces' leadership in the infant and specialty food segments in Italy and Europe.
Sectors
- Food and Beverage
- Private Equity and M&A
Geography
- Italy – The acquisition involves Italian operations and brands, including the iconic Plasmon plant in Latina.
- United Kingdom – The Latina site in Italy will continue to produce for Heinz Baby Food for the UK market under a co-packing agreement.
Industry
- Food and Beverage – The article focuses on the acquisition of food production and brands such as Plasmon, which are part of the food and beverage industry.
- Private Equity and M&A – The transaction involves an acquisition deal that falls under private equity and mergers and acquisitions activities.
Financials
- €120 million – Enterprise value of the acquisition deal, on a cash-free and debt-free basis.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| NewPrinces | Buyer | Company | An Italian company acquiring Kraft Heinz's Italian baby and specialty food units. |
| The Kraft Heinz Company | Seller | Company | A global food company selling its Italian baby and specialty food operations. |
| Vitale | Financial and M&A Advisor to Buyer | Company | Advised NewPrinces with a team led by Alberto Gennarini, Valentina Salari, and Azzurra Bisogno. |
| BonelliErede | Legal Advisor to Buyer | Company | Provided legal advice to NewPrinces. |
| Houlihan Lokey | Financial Advisor to Seller | Company | Advised Kraft Heinz with a team including Tommaso Lillo and other managing directors. |
| EY Parthenon | Due Diligence Advisor to Seller | Company | Handled financial, operational, IT, and fiscal due diligence for Kraft Heinz. |
| BNP Paribas | Financial Support | Company | Provided financial support for the acquisition. |
| MPS | Financial Support | Company | Provided financial support for the acquisition. |
| Angelo Mastrolia | President of NewPrinces | Person | Commented on the strategic nature and pride of the acquisition. |