NewPrinces Acquires Diageo Operations Italy
Deal News | Jun 24, 2025 | Finance Community IT - 1 Corporate M&A
In a strategic move to broaden its presence in the beverage industry, NewPrinces has signed an agreement to acquire 100% of Diageo Operations Italy. This acquisition signifies a pivotal moment for NewPrinces as it seeks to advance its footprint beyond non-alcoholic beverages. Diageo Operations Italy, based in Santa Vittoria di Alba, is a part of the global alcoholic beverage giant, Diageo. The acquisition, expected to close by the end of September, will allow NewPrinces to leverage high-quality production facilities, fostering industrial and commercial synergies, especially in the alcoholic, low-alcohol, and ready-to-drink beverage segments. The deal was facilitated by financial advisor EY Parthenon, with legal and labor aspects managed by Cappelli Riolo Calderaro Crisostomo Del Din & Partners.
Sectors
- Beverage Industry
- Mergers & Acquisitions
Geography
- Italy – The operations of Diageo being acquired are based in Santa Vittoria di Alba, Italy, making this geography particularly relevant.
Industry
- Beverage Industry – This industry classification is relevant because the article discusses companies involved in the production and distribution of alcoholic and non-alcoholic beverages.
- Mergers & Acquisitions – This classification is pertinent as the article revolves around the acquisition of Diageo Operations Italy by NewPrinces.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| NewPrinces | Buyer | Company | NewPrinces is expanding its presence in the beverage sector by acquiring Diageo Operations Italy. |
| Diageo Operations Italy | Target | Company | A division of the multinational Diageo, specializing in the production of alcoholic beverages, based in Santa Vittoria di Alba, Italy. |
| Diageo | Vendor | Company | A global leader in the beverage industry, Diageo is selling its Italian operations as a part of this transaction. |
| EY Parthenon | Financial Advisor | Company | Advised Diageo on the financial aspects of the acquisition transaction. |
| Cappelli Riolo Calderaro Crisostomo Del Din & Partners | Legal Advisor | Company | Managed the legal and labor aspects of the acquisition for Diageo. |