NewPrinces Acquires Diageo Operations Italy
Deal News | Jul 07, 2025 | Legal Community Italy
In a significant move, Italian food and beverage group NewPrinces has signed a definitive agreement to acquire 100% of the share capital of Diageo Operations Italy. The acquisition includes the historic Santa Vittoria d'Alba production facility, ensuring job continuity. This acquisition marks a strategic step for NewPrinces to enhance its presence in the non-alcoholic beverage sector beyond its traditional UK market. Legal advisor BonelliErede supported NewPrinces in the corporate M&A aspects of the transaction, with a dedicated team. For antitrust profiles, another specialized team was involved. Meanwhile, Diageo Operations Italy was advised by Cappelli, Riolo, Calderaro, Crisostomo, Del Din & Partners for both corporate M&A and labor-related aspects.
Sectors
- Food & Beverage
- Legal Services
Geography
- Italy – Diageo Operations Italy and the Santa Vittoria d'Alba facility are located in Italy, indicating the primary geographical focus of the transaction.
- United Kingdom – NewPrinces is a leader in the non-alcoholic beverage market in the UK, indicating their expansion strategy beyond this region.
Industry
- Food & Beverage – NewPrinces is active in the food & beverage sector, and the acquisition of Diageo Operations Italy further expands their operations in this industry.
- Legal Services – The transaction involved legal assistance by BonelliErede and Cappelli, Riolo, Calderaro, Crisostomo, Del Din & Partners, highlighting the role of legal services in M&A activities.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| NewPrinces | Buyer | Company | An Italian food & beverage group acquiring Diageo Operations Italy. |
| Diageo Operations Italy | Target | Company | A company under Diageo, whose shares are being acquired by NewPrinces. |
| BonelliErede | Legal Advisor to Buyer | Company | Provided corporate M&A legal assistance to NewPrinces. |
| Cappelli, Riolo, Calderaro, Crisostomo, Del Din & Partners | Legal Advisor to Seller | Company | Provided legal assistance to Diageo Operations Italy on corporate M&A and labor issues. |
| Diageo | Vendor | Company | Parent company of Diageo Operations Italy. |