Newmarket Strategy Receives Growth Capital Boost from Baird Capital
Deal News | Jan 08, 2025 | Baird Capital

Newmarket Strategy, an independent consultancy specializing in the life sciences sector, has received a growth capital investment from Baird Capital’s Global Private Equity Fund. Founded in 2021, Newmarket focuses on market access and healthcare advisory services, assisting clients like global pharmaceuticals and biotech companies in securing reimbursements and driving uptake of health innovations. Ed Jones, CEO of Newmarket, expressed enthusiasm for the partnership with Baird Capital, citing the private equity firm’s expertise and commitment to their sector. Michael Holgate from Baird Capital looked forward to supporting Newmarket’s growth ambitions, noting previous investments in similar pharma services. The deal was supported by legal and financial advisors from both sides to facilitate the investment.
Sectors
- Life Sciences Consultancy
- Private Equity
Geography
- United Kingdom – Newmarket Strategy is based in London, UK, making its primary geographic focus the United Kingdom.
- Global – Baird Capital, with operations in the United States, Europe, and Asia, signifies a global investment approach, impacting its portfolio companies worldwide.
Industry
- Life Sciences Consultancy – Newmarket Strategy operates within the life sciences consultancy industry, providing market access and healthcare advisory services to clients such as pharmaceuticals and biotech companies.
- Private Equity – Baird Capital is a private equity firm investing in companies across various sectors, including life sciences, and provides growth capital to promising businesses.
Financials
- Not disclosed – The specific amount of growth capital investment by Baird Capital in Newmarket Strategy was not disclosed.
Participants
Name | Role | Type | Description |
---|---|---|---|
Newmarket Strategy | Target | Company | An independent life sciences consultancy and market access specialist based in London. |
Baird Capital | Bidding Company | Company | A private equity firm providing growth capital investment to Newmarket Strategy. |
Ed Jones | CEO | Person | Chief Executive Officer of Newmarket Strategy. |
Michael Holgate | Partner | Person | Partner with Baird Capital’s Global Private Equity Team. |
Squire Patton Boggs | Legal Advisor | Company | Provided legal advice to Baird Capital. |
Clearwater | Corporate Finance Advisor | Company | Provided corporate finance advice to Baird Capital. |
T4 | Customer Advisor | Company | Conducted voice of customer analysis for Baird Capital. |
Candesic | Commercial Diligence | Company | Provided commercial diligence services to Baird Capital. |
BDO | Financial & Tax Advisor | Company | Provided financial and tax advice to Baird Capital. |
New Street Consulting | Management Advisor | Company | Provided management consulting to Baird Capital. |
WTW | Insurance Advisor | Company | Provided insurance advice to Baird Capital. |
JMW | Legal Advisor | Company | Provided legal advice to Newmarket Strategy. |
MHA | Corporate Advisory | Company | Provided corporate advisory services to Newmarket Strategy. |