Neutral Digital Sells to Maxposure for Strategic Growth
Deal News | May 13, 2025 | TLT
TLT advises Neutral Digital on its sale to Maxposure Limited, a prominent media and tech company targeting the aviation sector. Neutral Digital is renowned for its immersive digital experiences, including CGI and VR, especially within the aviation and travel industries. This acquisition allows Maxposure to fortify its digital realm capabilities, bolstering its aviation entertainment and content marketing stature. Spearheaded by TLT's Corporate Partner Adam Kuan, with additional support from TLT's tax, banking, and incentives lawyers, the transaction highlights TLT's technological acumen and cross-border transaction expertise. Former Neutral Digital director, Iain Brown, highlighted TLT’s invaluable guidance in finalizing the deal, demonstrating the persistent allure of UK technology firms.
Sectors
- Technology
- Media and Entertainment
- Aviation
Geography
- United Kingdom – Neutral Digital is a UK-based company, and the advisory firm, TLT, is also based in the UK.
- India – Maxposure Limited, the acquiring company, is listed on the National Stock Exchange of India, making India a relevant geography.
Industry
- Technology – The article involves Neutral Digital, a company specializing in CGI, 3D, VR, and AR technologies, signaling its relevance to the technology sector.
- Media and Entertainment – Maxposure is identified as a leading global media, entertainment, and technology business, indicating the involvement of the media and entertainment industry.
- Aviation – Both Neutral Digital and Maxposure have a significant presence in the aviation market, making this sector relevant to the article.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Neutral Digital | Target | Company | An agency specialising in immersive digital experiences such as CGI, 3D, VR, and AR, focusing on the aviation and travel sectors. |
| Maxposure Limited | Bidding Company | Company | A global media, entertainment, and technology business with a focus on the aviation market, listed on the National Stock Exchange of India. |
| TLT | Legal Advisor | Company | A law firm advising the shareholders of Neutral Digital on its sale. |
| Adam Kuan | Corporate Partner Leading the Deal | Person | Partner at TLT leading the advisory for the Neutral Digital transaction. |
| Joe Gallon | Associate | Person | Associate at TLT who supported the Neutral Digital transaction. |
| Iain Brown | Former Director | Person | Former director of Neutral Digital, providing comments on the transaction. |