Neutonic Secures £2.7m Funding Round Led by Social Media Stars
Deal News | Jul 01, 2025 | Business Cloud
In its first funding round, Neutonic, a beverage and supplement company, raised £2.7 million, increasing its valuation to £14.5 million. Founded in November 2023, Neutonic was established by personal trainer James Smith, podcaster Chris Williamson, manager Luke Betts, and Genflow CEO Shan Hanif. The brand targets the nootropics market by providing alternatives to traditional energy sources like coffee, using ingredients backed by clinical research. With significant investments from figures such as fitness influencer Kayla Itsines and Grenade founder Alan Barratt, Neutonic has achieved over £7 million in sales and has sold more than 3 million cans of its 'Productivity Drink.' The funding will assist in expanding its retail presence in the UK and the US and drive strategic growth through hiring in 2025, aiming to position Neutonic as a global leader in nootropic beverages.
Sectors
- Beverage Industry
- Health and Wellness Industry
Geography
- United Kingdom – Neutonic plans to expand its retail operations in the UK as part of its strategic growth initiatives.
- United States – Neutonic also aims to enlarge its market presence in the US, indicating strategic international expansion.
Industry
- Beverage Industry – Neutonic is positioned as a nootropic beverage brand, competing directly with traditional coffee and energy drink products.
- Health and Wellness Industry – The founders are well-known fitness and wellness influencers, and the product itself serves the market of health-conscious consumers looking for cognitive enhancement.
Financials
- £2.7 million – Total amount raised by Neutonic in its first funding round.
- £14.5 million – Valuation of Neutonic post-funding round.
- £7 million – Revenue generated by Neutonic since its launch.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Neutonic | Target company | Company | A beverage and supplement brand focusing on nootropic products, founded by James Smith, Chris Williamson, Luke Betts, and Shan Hanif. |
| James Smith | Co-Founder | Person | A personal trainer with a significant social media following, contributing to the brand's credibility and reach. |
| Chris Williamson | Co-Founder | Person | Podcaster with a large audience; he helps enhance the brand's visibility and customer reach. |
| Kayla Itsines | Investor | Person | A fitness influencer who invested in Neutonic, bringing credibility and market influence. |
| Alan Barratt | Investor | Person | Founder of Grenade, investing in Neutonic for its potential in the growing market. |
| Genflow | Associated Company | Company | CEO Shan Hanif co-founded Neutonic, linking it to strategic business advisory and operational support. |
| Luke Betts | Co-Founder | Person | Collaborated on founding Neutonic alongside prominent influencers. |