Neurolabs Secures $7.8M to Revolutionize Retail Image Recognition
Deal News | Apr 23, 2025 | Techstart Ventures LLP

London-based deeptech startup Neurolabs announced the successful raise of $7.8 million in Series A funding to enhance its Image Recognition as a Service (IRaaS) platform. Led by Nauta Capital with support from LAUNCHub, Lunar Ventures, and Techstart Ventures, this financing highlights growing investor confidence in Neurolabs' ability to transform in-store retail operations. Founded in Edinburgh in 2018, Neurolabs leverages computer vision and synthetic data generation to offer consumer packaged goods (CPG) brands a cost-effective, scalable solution to traditional manual audits by instantly analyzing shelf images taken by field teams. Emphasizing the potential for synthetic data to efficiently train AI models, Neurolabs has cut operational costs by 32% and reduced onboarding time by 93% for clients, including notable beverage companies. With the new funding, Neurolabs aims to deepen its market reach in the UK, Europe, and the US, addressing inefficiencies in CPG supply chains worth an estimated $800 billion. Carles Ferrer from Nauta praised the startup’s innovative application of AI and synthetic data in retail, foreseeing substantial growth and scaling opportunities. To date, Neurolabs has raised over $12 million, continuing to target CPG giants and emerging technology platforms.
Sectors
- Technology
- Retail
- Consumer Packaged Goods (CPG)
Geography
- United Kingdom – Neurolabs is based in London, while having its roots in Edinburgh, indicating its significant presence in the UK market.
- Europe – Neurolabs aims to deepen its market in European regions and works with a major European beverage brand.
- United States – Neurolabs’ expansion plans include growing its footprint in the US, where it already services a soft drinks company.
Industry
- Technology – The article centers around a technology firm, Neurolabs, and its advancements in AI and computer vision solutions for retail.
- Retail – Neurolabs’ technology is intended for retail operations, targeting consumer packaged goods brands to streamline their supply chains with AI.
- Consumer Packaged Goods (CPG) – Neurolabs’ primary clientele includes CPG brands, utilizing image recognition to enhance shelf management and efficiency.
Financials
- $7.8M – The total amount raised by Neurolabs in the Series A funding round.
- $12M – The total funds raised by Neurolabs to date, with the inclusion of the latest financing.
Participants
Name | Role | Type | Description |
---|---|---|---|
Neurolabs | Target Company | Company | A deeptech startup focused on AI-driven image recognition solutions for retail, founded in 2018 in Edinburgh. |
Techstart Ventures LLP | Investor | Company | A venture capital firm backing Neurolabs’ Series A funding round and is a part of the existing investors. |
Nauta Capital | Lead Investor | Company | The VC firm leading Neurolabs’ $7.8 million Series A funding round. |
Paul Pop | CEO | Person | Co-founder and CEO of Neurolabs, responsible for steering the company’s strategic vision. |
Carles Ferrer | General Partner at Nauta | Person | An executive at Nauta Capital, providing commentary on the investment into Neurolabs. |
LAUNCHub | Investor | Company | An existing investor continuing to back Neurolabs in the Series A funding round. |
Lunar Ventures | Investor | Company | An existing investor that participated in Neurolabs’ Series A funding round. |