Neurolabs Raises $7.8M to Transform CPG Retail with Visual AI
Deal News | Apr 23, 2025 | Nauta Capital

Neurolabs, a leading deeptech startup in the UK and Ireland, has announced a $7.8M Series A funding round that was led by Nauta Capital, with participation from existing investors LAUNCHub, Lunar Ventures, and Techstart. Neurolabs is known for its use of synthetic data and visual AI to enhance retail execution for CPG companies. The company's technology allows field teams to use smartphones to capture photos of inventory, which are then processed by Neurolabs' image recognition technology to provide actionable product insights. This technology drastically reduces operational costs and product onboarding time. The latest funding round aims to expand Neurolabs' commercial presence across the UK, Europe, and the US, while enhancing its computer vision engineering capabilities. Neurolabs' innovative approach to AI adoption has gained significant traction among global CPG brands, enabling them to optimize on-shelf availability and streamline field execution processes.
Sectors
- Consumer Packaged Goods (CPG)
- Artificial Intelligence (AI)
- Venture Capital
Geography
- United Kingdom – Neurolabs is recognized as the fastest-growing deeptech startup in the UK, with its headquarters in Edinburgh.
- European Union – Neurolabs is expanding its market presence across European markets, and some existing investors are based in Europe.
- United States – Neurolabs is expanding its commercial footprint into the US market, partnering with US-based CPG companies.
Industry
- Consumer Packaged Goods (CPG) – The article discusses Neurolabs' application of visual AI technology for CPG companies, streamlining their retail operations and addressing inefficiencies in the supply chain.
- Artificial Intelligence (AI) – Neurolabs is utilizing AI and synthetic data to provide image recognition services, transforming how CPG brands collect and utilize in-store data.
- Venture Capital – The article involves Nauta Capital and other VC firms investing in Neurolabs' funding round, highlighting the role of venture capital in financing tech innovations.
Financials
- $7.8M – The Series A funding amount raised by Neurolabs.
- $12M – The total investment raised by Neurolabs to date.
Participants
Name | Role | Type | Description |
---|---|---|---|
Neurolabs | Target | Company | A deeptech startup focused on transforming retail execution for CPG companies using synthetic data and visual AI. |
Nauta Capital | Lead Investor | Company | A venture capital firm leading the $7.8M Series A funding round for Neurolabs. |
LAUNCHub | Investor | Company | An existing investor participating in the Series A round for Neurolabs. |
Lunar Ventures | Investor | Company | An existing investor participating in the Series A round for Neurolabs. |
Techstart | Investor | Company | An existing investor participating in the Series A round for Neurolabs. |
Paul Pop | CEO | Person | Co-founder and CEO of Neurolabs, spearheading the company's mission to transform CPG retail with AI. |
Carles Ferrer | General Partner | Person | A General Partner at Nauta Capital, commenting on the firm's investment in Neurolabs. |
Sifted | Media/Press | Company | Named Neurolabs as the fastest-growing deeptech startup in the UK & Ireland. |