Netquest: Strategic Sale to Bilendi Expands European Tech Presence
Deal News | Feb 14, 2025 | Finance Community ES 2 - Corporate M&A
Arcano Partners and Baird Global Investment Banking have successfully advised NielsenIQ, a portfolio company of Advent International and KKR, on the sale of Netquest to Bilendi. Netquest specializes in market research technology and data across Iberia, Latin America, Europe, and the United States. It is known for providing online panels and behavioral data, serving over 2,500 clients with more than 1.5 million panelists. The acquisition by Bilendi, a leading European company in technology solutions, data, and artificial intelligence for market research, enhances Bilendi's strategic capabilities and market reach. This transaction is a testament to the strategic alliance between Arcano and Baird, underscoring their prominence as advisors in M&A transactions within the technology sector.
Sectors
- Technology
- Market Research
- Investment Banking
Geography
- Spain – Netquest is a leading market research technology and data company with strong operations in Spain.
- Europe – Bilendi is a European leader in technology solutions for market research.
- United States – Netquest has operations in the United States.
- Latin America – Netquest serves as a leading consumer intelligence platform in Latin America.
Industry
- Technology – The article involves companies specializing in technology solutions for market research.
- Market Research – Netquest and Bilendi are involved in providing data and intelligence for market research, making this classification relevant.
- Investment Banking – Arcano Partners and Baird Global Investment Banking are involved in advising the transaction, highlighting the investment banking sector.
Financials
- – The article does not disclose specific financial terms of the deal.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Netquest | Target | Company | A market research technology and data company with a focus on online panels and behavioral data. |
| Bilendi | Buyer | Company | A European leader in technology solutions, data, and AI for market research. |
| NielsenIQ | Vendor | Company | A portfolio company of Advent International and KKR involved in the sale of Netquest. |
| Arcano Partners | Financial Advisor | Company | Financial advisor to NielsenIQ on the sale of Netquest. |
| Baird Global Investment Banking | Financial Advisor | Company | One of the financial advisors for the transaction involving Netquest's sale. |
| Advent International | PE Firm | Company | Private equity firm that has NielsenIQ in its portfolio. |
| KKR | PE Firm | Company | Private equity firm that has NielsenIQ in its portfolio. |
| Juan Venegas | Advisor | Person | Partner at Arcano involved in the transaction. |
| Luis Paradinas | Advisor | Person | Director at Arcano involved in the transaction. |
| Alejandra Garca Vzquez | Advisor | Person | Associate at Arcano involved in the transaction. |
| Raimundo Lafuente Snchez | Advisor | Person | Associate at Arcano involved in the transaction. |
| Alberto Bazaga Figueroa | Advisor | Person | Analyst at Arcano involved in the transaction. |
| Ignacio Adelantado | Advisor | Person | Analyst at Arcano involved in the transaction. |
| Devansh Gupta | Advisor | Person | Director at Baird involved in the transaction. |