Ndidi Oteh to Lead Accenture Song as David Droga Shifts to Vice Chair Role
Advisor - People | Jun 17, 2025 | EIN
Accenture Song has announced a significant leadership change, appointing Ndidi Oteh as the new CEO as David Droga transitions to the role of vice chair at Accenture. Droga's tenure as CEO was marked by transformative growth, including the integration of over 40 acquisitions into a unified brand and restructuring the company’s operations to embrace innovation and integration. With Oteh, a 14-year veteran at Accenture, taking the reins, the company is poised to leverage AI more extensively in its marketing offerings, substantiated by existing partnerships with OpenAI and Nvidia. Oteh's leadership is expected to continue fostering innovation and strategic growth, reflecting client demands for technology-driven value creation. As part of the top management team at Accenture, Oteh will further the company's legacy in global digital transformation.
Sectors
- Consulting
- Marketing and Advertising
- Technology
Geography
- Global – Accenture Song serves blue-chip clients around the world, making it a global entity.
- Americas – Ndidi Oteh, the incoming CEO, currently leads operations in the Americas, indicating significant operations and influence in this region.
Industry
- Consulting – Accenture Song operates within the consulting industry, providing transformative digital and marketing consultancy services.
- Marketing and Advertising – Accenture Song is renowned for its marketing and design capabilities, hence it belongs to the marketing and advertising sector.
- Technology – The mention of integrating AI and partnerships with technology firms such as OpenAI and Nvidia places Accenture Song within the technology industry.
Financials
- $19 billion – Current size of Accenture Song after growth from $12.5 billion in the past four years.
- $12.5 billion – Accenture Song's former size four years ago prior to growth and acquisitions.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Accenture Song | Target Company | Company | A part of Accenture, focusing on marketing and design services. |
| Accenture | Parent Company | Company | A multinational professional services company, known for consulting and processing services. |
| David Droga | Outgoing CEO of Accenture Song, New Vice Chair of Accenture | Person | Co-founder of Droga5, led Accenture Song through a period of integration and transformation. |
| Ndidi Oteh | Incoming CEO of Accenture Song | Person | A veteran at Accenture, leading Song’s business operations in the Americas. |
| Julie Sweet | Chair and CEO of Accenture | Person | Current Chair and CEO of Accenture, commenting on leadership transition. |
| OpenAI | Technology Partner | Company | An AI research company that collaborates with Accenture Song. |
| Nvidia | Technology Partner | Company | A technology company focusing on graphics processing units, collaborating with Accenture Song. |