Nayax Expands in Europe with Acquisition of Inepro Pay

Nayax Ltd., a global platform for commerce enablement and payments, officially announced its acquisition of Inepro Pay, its distributor partner in the Benelux region and a subsidiary of Inepro Group. The acquisition is strategically significant as Nayax plans to bolster its reach within the Benelux countries by solidifying internal partnerships, enhancing operational efficiency, and bringing itself closer to regional customers. This move aligns with Nayax's broader strategy to reinforce its presence in Europe—a core market that contributed approximately 36% of its global revenues in 2024. Nayax aims to leverage the local expertise and sales capabilities of Inepro Pay to expand its direct reach and improve sales and customer support in the region. By integrating Inepro Pay's operations directly under its fold, Nayax seeks to eliminate duplicate processes and ensure seamless operations for merchants. Inepro Pay will become a full-service office of Nayax in the Netherlands, complementing other European branch offices in the UK and Germany, thus cementing Nayax's standing as a leader in commerce and payment solutions in Europe. As part of the acquisition, Nayax's leadership, including CEO Yair Nechmad, expressed optimism about the integration and future growth opportunities. This acquisition reflects Nayax's ongoing commitment to streamline commerce and enhance merchant customer loyalty worldwide.