Nayax Acquires Inepro Pay to Expand Benelux Reach
Deal News | Apr 02, 2025 | Globenewswire
Nayax Ltd., a global commerce and payments platform, has announced its acquisition of Inepro Pay, a subsidiary of Inepro and brand distributor in the Benelux region. This acquisition aims to enhance Nayax's presence in the Benelux by leveraging Inepro Pay's local expertise and consolidating processes to boost efficiency and customer proximity. Inepro Pay will become a Nayax subsidiary, expanding its services in the Netherlands and joining Nayax's European network. The acquisition is seen as a strategic acceleration of Nayax's growth in Europe, with Europe accounting for nearly 36% of Nayax's global revenue in 2024. Nayax's CEO, Yair Nechmad, emphasizes the integration's expected improvements in operational efficiency and market reach, while Inepro Group's CEO, Jeroen Pynenburg, highlights the natural evolution of their relationship. The acquisition supports Nayax's objective to simplify commerce and enhance customer loyalty. However, forward-looking statements caution about potential risks, including market conditions and regulatory changes.
Sectors
- Fintech
- E-commerce
- Retail Technology
Geography
- Benelux – The acquisition is focused on expanding Nayax's operations and presence in the Benelux region.
- Israel – Nayax Ltd. is headquartered in Herzliya, Israel, and the article references this location as a key base for operations.
- Europe – Europe is highlighted as a critical market for Nayax's revenue and strategic growth plans.
Industry
- Fintech – The article discusses Nayax's acquisition of Inepro Pay, which involves expanding a payment and commerce platform, relevant to the Fintech industry.
- E-commerce – Nayax's platform and services are centered on enhancing commerce activities, aligning with the E-commerce industry.
- Retail Technology – Nayax provides solutions for retail environments, suggesting an alignment with the Retail Technology sector.
Financials
- 36 % – Europe accounted for approximately 36% of Nayax's global revenue in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Nayax Ltd. | Acquirer | Company | Nayax is a global platform focused on commerce, payments, and customer loyalty solutions. |
| Inepro Pay | Target | Company | Inepro Pay is a subsidiary of Inepro, distributing payment solutions in the Benelux region. |
| Inepro Group | Vendor | Company | Inepro Group provides modular solutions for authentication, payment, and document accounting. |
| Yair Nechmad | CEO and President | Person | Yair Nechmad is the CEO and President of Nayax, steering strategic decisions like the Inepro Pay acquisition. |
| Jeroen Pynenburg | CEO | Person | Jeroen Pynenburg is the CEO of Inepro Group, involved in the sale of Inepro Pay. |