Naver Pay Finalizes Acquisition of Majority Stake in Asil
Deal News | Jun 05, 2025 | Aim Group
South Korean mobile payment service provider, Naver Pay, is on the brink of acquiring a majority stake in the property-data company, Asil, for an estimated KRW30 billion (approximately $22.2 million U.S.). Asil, which specializes in property technology, is currently a subsidiary of Toad World. This acquisition aligns with Naver Pay’s strategic interest in expanding its reach in the proptech sector and signifies a notable expansion into broader technological realms related to property and data services in South Korea.
Sectors
- Proptech
- Fintech
Geography
- South Korea – Both Naver Pay and Asil are based in South Korea, and the acquisition will likely impact the South Korean property and technology markets.
Industry
- Proptech – The article discusses the acquisition of a property-data company, Asil, which falls under the proptech industry, involving the use of technology in the real estate sector.
- Fintech – Naver Pay, a mobile payment service provider, operates in the fintech industry, which involves technology-driven financial services, including digital payments.
Financials
- KRW30 billion ($22.2 million U.S.) – The estimated acquisition price for the majority stake in Asil by Naver Pay.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Naver Pay | Buyer | Company | A South Korean mobile payment service provider looking to expand into the proptech sector. |
| Asil | Target Company | Company | A property-data company operating as a subsidiary of Toad World. |
| Toad World | Selling Company | Company | The parent company of Asil, which is selling a majority stake of its subsidiary to Naver Pay. |