Naturaw Secures Six-Figure Funding for Expansion
Deal News | Jan 07, 2025 | Mercia Fund Management (Mercia Ventures)

Naturaw Pet Food, a leading UK supplier of raw pet food, has secured significant funding from NPIF II Mercia Debt Finance, facilitated by Mercia Ventures. The investment, a six-figure growth package, will assist Naturaw in expanding operations at Wetherby's Thorp Arch Estate by enabling the fit-out of a new unit, increasing production capacities, and providing additional working capital. The company, notable for sustainable practices, rapidly expanded its workforce and has received acclaim for sustainable development, including the King's Award for Enterprise. Founded by Jess Warneken, Naturaw emphasizes natural, raw pet nutrition, growing its market presence and doubling its turnover every two years. Mercia Ventures and the Northern Powerhouse Investment Fund (NPIF II), aimed at fostering regional economic growth through financial backing of promising SMEs, served instrumental roles in facilitating this expansion. Local stakeholders, including Leeds City Council and the British Business Bank, have supported the initiative, highlighting Naturaw's impact on regional economic resilience.
Sectors
- Pet Food Industry
- Investment and Private Equity
- Sustainable Packaging
Geography
- United Kingdom – Naturaw Pet Food operates in the UK, specifically mentioned in the context of Yorkshire, and receives funding under a UK investment initiative.
- North of England – The Northern Powerhouse Investment Fund II targets the North of England to drive economic growth by supporting local businesses like Naturaw.
Industry
- Pet Food Industry – The article focuses on a company, Naturaw Pet Food, that is a supplier of raw pet food products.
- Investment and Private Equity – The article discusses the role of Mercia Ventures and NPIF II in providing funding to support Naturaw's growth.
- Sustainable Packaging – Naturaw Pet Food emphasizes the use of plastic-free packaging as part of its sustainable practices.
Financials
- Six-figure – The amount received by Naturaw Pet Food from NPIF II funding.
- £660m – The size of the Northern Powerhouse Investment Fund II aiming to support regional businesses.
Participants
Name | Role | Type | Description |
---|---|---|---|
Naturaw Pet Food | Target Company | Company | A UK-based supplier of raw pet food focusing on sustainable practices. |
Jess Warneken | Founder and Director | Person | Co-founder of Naturaw Pet Food, who initiated the company driven by personal experience with her pet. |
Mercia Fund Management (Mercia Ventures) | PE Firm | Company | A management company for NPIF II providing financial support to Naturaw. |
Northern Powerhouse Investment Fund II (NPIF II) | Funder | Company | Provides finance to support business growth in the North of England. |
Leeds City Council | Supporter | Government | Provided business support and introductions for Naturaw. |
British Business Bank | Supporter | Company | Helps deliver NPIF II funding to support regional growth. |