Natura: Leading Beauty Retailer in Poland Acquired by Mutares
Deal News | Nov 06, 2024 | Mutares
Mutares SE & Co. KGaA, a Munich-based investment firm, has announced the acquisition of Natura sp. z o.o., one of Poland's leading beauty retailers, from Pelion S.A. This acquisition aims to bolster Mutares' Retail & Food segment by adding a robust platform investment. Natura, which operates 217 physical stores across Poland and an online shop, reported EUR 100 million in revenues for the fiscal year 2023. The acquisition is anticipated to conclude in the fourth quarter of 2024. Natura's extensive range of products in Hygiene, Perfume, Make-up, Face & Body, and Haircare categories will be pivotal in enhancing its competitive position under Mutares' ownership. Pelion, the selling company, plans to refocus its efforts on expanding its pharmaceutical market presence in Poland and Europe. The CEO of Pelion, Jacek Szwajcowski, expressed optimism regarding the transaction, highlighting the development and growth opportunities for Natura. Mutares' CIO, Johannes Laumann, views the acquisition as strategic entry into the Polish retail market with significant potential for long-term growth.
Sectors
- Retail
- Beauty and Personal Care
- Private Equity
Geography
- Poland – The target company, Natura, is based in Poland, and the acquisition relates to the Polish beauty retail market.
- Germany – Mutares, the acquirer, is headquartered in Munich, Germany, indicating the geographical involvement of both Poland and Germany.
Industry
- Retail – This industry classification is relevant as Natura is a retail company operating physical and online stores in Poland.
- Beauty and Personal Care – Natura operates within the beauty and personal care space, providing products in categories such as Hygiene, Perfume, and Haircare.
- Private Equity – Mutares, a private equity firm, is acquiring a stake in Natura, making this industry relevant to the transaction.
Financials
- EUR 100 million – Revenues generated by Natura in the fiscal year 2023.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mutares SE & Co. KGaA | Bidding Company | Company | A Munich-based private equity firm acquiring Natura as a platform investment for its Retail & Food segment. |
| Natura sp. z o.o. | Target Company | Company | A leading beauty retailer in Poland with 217 stores, targeted for acquisition by Mutares. |
| Pelion S.A. | Selling Company | Company | The current owner of Natura, focusing on growth in the pharmaceutical market post-sale. |
| Jacek Szwajcowski | CEO | Person | CEO of Pelion S.A., commenting on the strategic focus of Pelion post-sale. |
| Johannes Laumann | CIO | Person | Chief Investment Officer of Mutares, commenting on the acquisition and strategic growth plans. |