Natlink Partners with Verdane for Growth Investment
Deal News | Jul 07, 2025 | Verdane
Verdane, the specialist growth buyout investment firm, has announced a significant majority investment in Natlink, the leading hunting and outdoor community software provider in Europe. Natlink, known for its WeHunt software, Tracker Dog GPS devices, and Burrel Trail Cameras, offers a tech-integrated ecosystem to enhance the hunting and outdoor experience. Serving over 855,000 users, Natlink is the largest hunting technology firm in the Nordics and one of the major players in Europe. The transaction, conditional on regulatory approval, involves Verdane acquiring a majority stake from Open Air Group, which looks to focus on its e-commerce and product development ventures. Natlink has established partnerships with organizations such as FACE and CIC to incorporate technology into wildlife conservation. Both firms see this partnership as a strategic move to accelerate Natlink’s growth while adhering to its values of sustainability and tradition.
Sectors
- Technology
- Private Equity
- Outdoor and Hunting
Geography
- Nordics – Natlink is the leading hunting technology company in the Nordics.
- Europe – Natlink serves a large user base across Europe, and Verdane operates in multiple European countries.
Industry
- Technology – The article involves Natlink, a technology company providing software and devices for the hunting and outdoor community.
- Private Equity – Verdane is a private equity firm making a majority investment in Natlink.
- Outdoor and Hunting – Natlink specializes in technology solutions related to hunting and outdoor activities.
Financials
- Over 8 billion – Assets under management by Verdane.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Natlink | Target Company | Company | A leading provider of hunting and outdoor community software in Europe. |
| Verdane | Bidding Company | Company | A specialist growth buyout PE firm investing in Natlink. |
| Open Air Group | Selling Company | Company | Previous owner of Natlink, selling its stake as part of the transaction. |
| FACE | Other - Partner Organization | Charity | The European Federation for Hunting and Conservation, partners with Natlink. |
| CIC | Other - Partner Organization | Charity | The International Council for Game and Wildlife Conservation, partners with Natlink. |