Natasha Sayce-Zelem Appointed to Lloyds
Portfolio - People | Feb 25, 2025 | Business Cloud
Natasha Sayce-Zelem, a prominent figure in the Northern tech scene, has been appointed by Lloyds Banking Group as its new Director of Digital and Business Platform for the Homes Business. In her new position, Sayce-Zelem will oversee the transformation and digitization of mortgage processes across Lloyds’ brands and channels. Her role is pivotal as Lloyds aims to streamline and improve the customer experience in purchasing, improving, or remortgaging homes. Sayce-Zelem, who will be based in Leeds, has previously held significant roles at Sky, BBC, and Amazon, leading substantial digital transformations and advocating for women in tech through initiatives like 'Empowering Women with Tech'. Her expertise in enhancing customer digital experiences is expected to play a crucial role in Lloyds' ongoing technology transformation efforts.
Sectors
- Banking and Finance
- Technology and Digital Transformation
- Diversity and Inclusion in STEM
Geography
- United Kingdom – Lloyds Banking Group is based in the UK, and Sayce-Zelem’s operations will be centered in Leeds, UK.
Industry
- Banking and Finance – Lloyds Banking Group is a primary participant in this sector as Sayce-Zelem is tasked with transforming its mortgage processes.
- Technology and Digital Transformation – Sayce-Zelem's role is centered around digitization and technology innovations directed at improving business operations and customer experiences.
- Diversity and Inclusion in STEM – Sayce-Zelem’s initiatives in promoting women and underrepresented groups in tech reflect the article's focus on diversity within technology sectors.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Natasha Sayce-Zelem | Director of Digital and Business Platform, Homes Business | People | Newly appointed leader at Lloyds tasked with digital transformation of mortgage processes. |
| Lloyds Banking Group | Employer | Company | A leading British financial institution undergoing digital transformation. |
| Andrew Asaam | Group Mortgage Director | People | Sayce-Zelem will report to Asaam, highlighting her role within the mortgage segment. |
| Sky | Former Employer | Company | A former employer where Sayce-Zelem led significant digital transformation initiatives. |
| BBC | Former Employer | Company | Previous employer where Sayce-Zelem managed digital transformations. |
| Amazon | Former Employer and Initiative Founder | Company | Sayce-Zelem was influential in advocating for women in technology during her tenure. |