NASCAR Hires Craig Stimmel as Senior VP, Chief Commercial Officer
Portfolio - People | Dec 06, 2024 | EIN
The sports business industry sees significant personnel moves, partnerships, and strategic announcements. Notably, NASCAR has appointed Craig Stimmel as Senior VP, Chief Commercial Officer, responsible for sales across the NASCAR spectrum. Michael Shiffman takes on the role of Senior VP and Executive Producer at FanDuel TV, bringing extensive production experience from ESPN. FIFA welcomes Jill Ellis as Chief Football Officer, enhancing its global football strategy. Jaime Weston steps in as Chief Commercial Officer at USA Volleyball, ahead of the LA 2028 Olympic Games. Kristi Coleman becomes CEO of Tepper Sports & Entertainment, overseeing all business operations. BOS Nation FC appoints Domnec Guasch as the club's first GM, preparing for its 2026 debut. On the partnership front, NBC Sports Next collaborates with Sportsman Solutions to enhance their management and streaming capabilities, while Bank of America extends its sponsorship with FIFA, now including the FIFA Club World Cup. DAZN secures exclusive global broadcasting rights for the FIFA Club World Cup 2025. In the products domain, Growl, a connected-fitness startup, successfully raises $4.75 million for an AI-powered boxing and fitness trainer. Finally, Fanatics Fest 2025 is announced, promising a larger and more dynamic event in New York City.
Sectors
- Sports Management
- Broadcasting and Media
- Fitness and Technology
Geography
- United States – The article heavily features organizations and partnerships within the U.S., including NASCAR and major partnerships for U.S.-based events like the FIFA Club World Cup.
Industry
- Sports Management – The article discusses significant appointments within various sports organizations, highlighting the importance of management and leadership roles in sports.
- Broadcasting and Media – Several partnerships and agreements, such as DAZN's broadcasting deal, showcase the critical role of media and broadcasting in sports.
- Fitness and Technology – Growl's launch of an AI-powered fitness trainer emphasizes the growing intersection of fitness and technology.
Financials
- 4.75M – Funding raised by Growl for its AI-powered fitness trainer product.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| NASCAR | Employer | Company | NASCAR is a sanctioning body for stock car racing, hiring Craig Stimmel to oversee sales as Chief Commercial Officer. |
| Craig Stimmel | Senior VP, Chief Commercial Officer | Person | Recently hired by NASCAR to lead sales efforts across various categories and media platforms. |
| FanDuel TV | Employer | Company | A sports and racing programming network that has appointed Michael Shiffman as Senior VP and Executive Producer. |
| Michael Shiffman | Senior VP and Executive Producer | Person | Appointed by FanDuel TV, previously with ESPN, to oversee production and content strategy. |
| FIFA | Employer | Company | The world governing body for football, appointing Jill Ellis as Chief Football Officer. |
| Jill Ellis | Chief Football Officer | Person | Newly appointed at FIFA, tasked with driving global football strategy. |
| USA Volleyball | Employer | Company | Governing body for volleyball in the U.S., hiring Jaime Weston as Chief Commercial Officer. |
| NBC Sports Next | Technology Partner | Company | Partnering with Sportsman Solutions to provide management and streaming technology. |
| Sportsman Solutions | Partner | Company | Sports consultancy and facilities operator, teaming up with NBC Sports Next. |
| Bank of America | Sponsor | Company | Official partner for FIFA Club World Cup 2025, enhancing its role in global football. |
| DAZN | Broadcaster | Company | Exclusive global broadcaster for the FIFA Club World Cup 2025. |
| Growl | Product Developer | Company | Fitness startup launching an AI-powered boxing and fitness trainer. |