Mytheresa seals acquisition of YNAP from Richemont

Deal News | Apr 24, 2025 | Finance Community IT - 1 Corporate M&A

Mytheresa seals acquisition of YNAP from Richemont

Mytheresa has completed the acquisition of Yoox Net-A-Porter Group (YNAP) from Richemont, acquiring 100% of its share capital. The agreement includes the issuance of new shares by Mytheresa, representing 33% of its capital, to Richemont. The transaction concluded after receiving all necessary regulatory approvals and aims to establish a global multi-brand luxury digital group under the new name LuxExperience BV. Binding agreements were initially signed on October 7, indicating Mytheresa's strategic move to expand its presence and leverage YNAP's resources and expertise.

Sectors

  • Luxury Goods
  • E-Commerce

Geography

  • Italy – Yoox Net-A-Porter was originally founded in Italy.
  • Germany – Mytheresa is based in Germany.
  • Switzerland – Richemont, the selling company, is headquartered in Switzerland.

Industry

  • Luxury Goods – The transaction involves luxury digital fashion retailers Yoox Net-A-Porter and Mytheresa.
  • E-Commerce – Both Mytheresa and YNAP operate as online retailers, emphasizing the e-commerce aspect.

Financials

  • 33% – The percentage of new Mytheresa shares issued to Richemont as part of the acquisition transaction.

Participants

NameRoleTypeDescription
MytheresaBuyerCompanyA German luxury fashion e-commerce platform.
Yoox Net-A-Porter Group (YNAP)Target CompanyCompanyAn Italian online luxury and fashion retailer acquired by Mytheresa.
RichemontSellerCompanyA Swiss luxury goods holding company, the seller in this transaction.