Mytheresa Acquisition Sealed by European Commission
Deal News | Apr 14, 2025 | Home of Direct Commerce

The acquisition of Yoox Net-a-Porter (YNAP) by Mytheresa has received regulatory approval from the European Commission. The deal is expected to be finalized on April 23, upon the establishment of a new entity, LuxExperience. Michael Kliger will lead LuxExperience as CEO and managing director, while Francesca Tranquilli will become chief transformation officer. While Net-a-Porter and Mr. Porter will remain standalone platforms, they are set to migrate to Mytheresa's software, whereas Yoox and The Outnet will stay on their existing platforms. YNAP's CEO, Alison Loehnis, will exit the business in June, making way for Heather Kaminetsky. Additionally, Toby Bateman will return as CEO of Mr. Porter, and Mirko Nobili will become Yoox's CEO. This merger, initially proposed last October, marks a significant restructuring in the luxury e-commerce sector.
Sectors
- Luxury E-commerce
- Retail
- Merger and Acquisition (M&A)
Geography
- Europe – European Commission's regulatory approval highlights European jurisdictional importance.
Industry
- Luxury E-commerce – This merger involves major players in the luxury e-commerce market, reshaping competitive dynamics.
- Retail – Involves companies operating in the online retail space selling luxury goods.
- Merger and Acquisition (M&A) – The article discusses a significant M&A transaction.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Mytheresa | Acquiring Company | Company | Luxury fashion retailer acquiring YNAP. |
Yoox Net-a-Porter (YNAP) | Target Company | Company | Luxury fashion e-commerce company being acquired by Mytheresa. |
Michael Kliger | Future CEO | Person | Current CEO of Mytheresa, future CEO and managing director of LuxExperience. |
Francesca Tranquilli | Future Chief Transformation Officer | Person | Current president of YNAP's online flagship store, transitioning to LuxExperience. |
Alison Loehnis | Outgoing CEO | Person | Current CEO of YNAP, leaving the company in June. |
Heather Kaminetsky | Incoming CEO | Person | Set to replace Alison Loehnis as CEO of YNAP. |
Toby Bateman | Future CEO of Mr. Porter | Person | Returning to Mr. Porter in a leadership role. |
Mirko Nobili | Future CEO of Yoox | Person | Current COO of Yoox, soon to become CEO. |