MySalesCoach Takes Coaching Platform to New Heights with £935,000 Investment
Deal News | Mar 19, 2025 | Northstar Ventures
Northstar Ventures has invested £935,000 in MySalesCoach, a personalized sales coaching platform, as part of a larger £1.1 million funding boost. This investment aims to support the development of AI tools for real-time sales support. Northstar Ventures, known for its impact on early-stage ventures in the North East of England, facilitated this round through its North East Innovation Fund and Northstar EIS Growth Fund, with additional funding from Creative UK, the North of Tyne Culture and Creative Investment Programme, and angel investors. MySalesCoach, which has rapidly grown since its founding in 2022, boasts annual recurring revenues exceeding £1 million. Co-founder and CEO, Kevin Beales, attributed their success to alignment with Northstar's expertise and investment network. The funding strategy emphasizes leveraging AI technology to enhance sales effectiveness and continuous support to scale.
Sectors
- Venture Capital
- Technology and Software
- Education and Training
Geography
- United Kingdom – Northstar Ventures is based in the North East of England, and the article concerns investment and business activity primarily within the UK.
- European Union – The funding involves support from EU programs such as the European Regional Development Fund, relevant to the region.
Industry
- Venture Capital – The article discusses an investment in MySalesCoach by Northstar Ventures, a venture capital firm.
- Technology and Software – MySalesCoach is developing AI-driven software to enhance sales coaching, making this sector relevant.
- Education and Training – MySalesCoach provides sales coaching services, which aligns with the education and training industry.
Financials
- £935,000 – Investment amount received by MySalesCoach from Northstar Ventures.
- £1.1 million – Total funding boost received by MySalesCoach including additional investors.
- £740,000 – Funding portion from the Northstar East Innovation Fund for MySalesCoach.
- £195,000 – Funding from the Northstar EIS Growth Fund for MySalesCoach.
- £150,000 – Investment from Creative UK through the North of Tyne Culture and Creative Investment Programme.
- £85,000 – Additional funding received from angel investors.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| MySalesCoach | Target | Company | A company providing personalized sales coaching for businesses using AI-driven tools. |
| Northstar Ventures | Investor | PE Firm | A venture capital firm supporting early-stage businesses in the North East of England. |
| Creative UK | Investor | Company/Charity | An organization investing in creative industries and part of the funding for MySalesCoach. |
| Kevin Beales | Co-founder and CEO | Person | Co-founder and CEO of MySalesCoach, experienced entrepreneur. |
| Tom ONeill | Investment Manager | Person | Investment Manager at Northstar Ventures. |
| Rahul Misra | Investment Principal | Person | Investment Principal at Creative UK. |