Myprotein: THG Rejects Selkirk's Unsolicited £600m Bid
Deal News | Apr 23, 2025 | Business Cloud

THG, an online retail giant, has firmly rejected a £400-600 million bid for its prominent asset, Myprotein, from Selkirk Group PLC, a company led by former THG director Iain McDonald. Described by THG as unsolicited, largely unfunded, and highly conditional, the proposal sparked interest due to McDonald's previously lauded contributions to THG. Despite the dismissal, the connection between McDonald and THG CEO Matt Moulding adds a complex layer to the situation. Myprotein, an integral part of THG Nutrition which reported a 7.5% drop in revenue in the first half of 2024, is considered potentially undervalued with its estimated worth varying from £775 million to an optimistic £1.5 billion in acquisition scenarios. THG cited significant risks and valuation concerns in rejecting the bid, as most consideration was to be in newly issued Selkirk shares. Selkirk, focusing on acquiring undervalued digital-centric businesses, insists on Myprotein’s growth potential despite market undervaluation. Rumors suggest further acquisition interest could emerge.
Sectors
- E-commerce
- Consumer Products
Geography
- United Kingdom – THG and Selkirk Group are based in the UK, making it the central geographic reference for the companies involved.
Industry
- E-commerce – The article involves THG (The Hut Group), an online retail giant, focusing primarily on eCommerce operations and brands.
- Consumer Products – Myprotein is a part of the consumer products sector, specifically in the nutrition and supplements market.
Financials
- £400-600 million – Bid range presented by Selkirk Group to acquire Myprotein from THG.
- £775 million to £1.5 billion – Valuation range considered for Myprotein in investment analysis and potential acquisition scenarios.
Participants
Name | Role | Type | Description |
---|---|---|---|
THG (The Hut Group) | Target Company | Company | An online retailer known for its e-commerce brands, including the integral Myprotein unit. |
Selkirk Group PLC | Bidding Company | Company | A shell company led by Iain McDonald, aiming to acquire undervalued eCommerce and technology businesses. |
Iain McDonald | Executive Chair of Selkirk, Former THG Director | Person | Currently leading a bid for Myprotein, having previously been a major figure at THG. |
Matt Moulding | CEO of THG | Person | Co-founder and CEO of THG, known for his strategic leadership and loyalty values within the company. |