My Jewellery Partners with Freshstream for Global Expansion
Deal News | Jun 12, 2025 | Freshstream (Bregal Freshstream)
The Dutch jewellery and lifestyle brand, My Jewellery, has entered into a strategic partnership with the private equity firm Freshstream, previously known as Bregal Freshstream. The collaboration aims to fuel international expansion, leveraging Freshstream’s expertise and resources. My Jewellery, known for its affordable yet stylish designs, seeks to broaden its footprint beyond the Netherlands. This move reflects a growing trend among fashion brands utilising private equity backing for accelerated global reach.
Sectors
- Retail
- Private Equity
- Fashion & Accessories
Geography
- Netherlands – My Jewellery is a leading Dutch brand starting its expansion from the Netherlands.
- International – The aim of the partnership is to accelerate My Jewellery's growth in international markets.
Industry
- Retail – The focus of the article is on My Jewellery, a retail brand seeking global expansion.
- Private Equity – Freshstream is a private equity firm investing in My Jewellery to support its international expansion goals.
- Fashion & Accessories – The article features My Jewellery, which is part of the fashion and accessories industry, specifically affordable jewellery.
Financials
- Not disclosed – The article does not disclose the financial terms or size of the investment by Freshstream into My Jewellery.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| My Jewellery | Target | Company | A Dutch brand specializing in affordable jewellery and lifestyle products. |
| Freshstream | Investor | Company | A private equity firm partnering with My Jewellery to support its international expansion. |