Murphy Takes Helm as Ebiquity's ANZ MD

Portfolio - People | Jan 21, 2025 | EIN

Murphy Takes Helm as Ebiquity's ANZ MD

Paul Murphy has been appointed as the new managing director for Ebiquity Plc in Australia and New Zealand. Ebiquity is a marketing and media investment analysis consultancy known for its strategic value offerings in media performance, management, and marketing effectiveness. Murphy, possessing nearly three decades of industry experience working with notable companies such as Mindshare and Carlton & United Breweries, is expected to spearhead Ebiquity's strategy and business operations in the region. The hire of Murphy reflects Ebiquity's strategic commitment to improving media investment decisions for its clients. With a strong focus on the Asia Pacific market, the company sees Murphy's appointment as a fortification of its media and digital capabilities. Reporting to Leela Nair, APAC managing director, Murphy will lead efforts to boost client engagements and elevate the firm's regional profile, driving further growth and innovation in effective and responsible advertising.

Sectors

  • Marketing and Media Consulting

Geography

  • Australia – Paul Murphy has been appointed to lead the operations for Ebiquity in Australia which is part of the relevant geographical focus of the article.
  • New Zealand – The appointment includes responsibilities over the New Zealand market, signifying regional importance.

Industry

  • Marketing and Media Consulting – The article pertains to Ebiquity, a consultancy firm involved in marketing and media investment analysis, highlighting the industry within which the company operates.

Financials

    Participants

    NameRoleTypeDescription
    Ebiquity PlcCompanyCompanyA marketing and media investment analysis consultancy that appointed Paul Murphy as the managing director for ANZ.
    Paul MurphyManaging Director ANZPersonAn experienced media and marketing executive appointed as the managing director for Ebiquity in the Australia and New Zealand region.
    Ruben SchreursGlobal CEOPersonEbiquity's global CEO who expressed support for Paul Murphy's appointment.
    Leela NairManaging Director APACPersonPaul Murphy will report to her within Ebiquity's organizational structure.