Muck Rack Advances PR Strategy with Ruepoint Acquisition

Muck Rack, a leader in public relations (PR) software, has announced the acquisition of Ruepoint, a global media intelligence company, marking a significant expansion of its service offerings. This strategic move aims to enhance Muck Rack's media intelligence capabilities, providing curated monitoring, executive digests, and measurement and insights services through an integrated platform powered by data and artificial intelligence (AI). This acquisition, following Muck Rack's purchase of social media platform Keyhole, is seen as a step towards creating a comprehensive media ecosystem, helping brands navigate complex PR landscapes. The incorporation of Ruepoint’s expertise seeks to elevate PR strategy for Muck Rack’s clientele by offering robust analytical tools and insights to measure PR's business impact. Ruepoint's array of services will now be available under Muck Rack's Brand Premier subscription package, promising improved efficiency and outcomes for PR communications.