Movable Ink Announces Acquisition by STG
Deal News | Jun 26, 2025 | Celtic House Venture Partners
Movable Ink, an AI-driven personalized content platform, has reached a definitive agreement to be acquired by STG, a US-based private equity firm specializing in software and technology services. Movable Ink has been transformative in the marketing industry by leveraging automation and AI capabilities to enhance customer experiences across various touchpoints. This acquisition aligns with STG's strategy of investing in software and tech-enabled service companies.
Sectors
- Software
- Private Equity
- Marketing Technology
Geography
- United States – Both the acquiring firm STG and the target company Movable Ink are based in the United States, making it the primary geographical focus.
Industry
- Software – Both Movable Ink and STG operate within the software industry. Movable Ink provides software for personalization in marketing, while STG invests in software and tech-enabled service companies.
- Private Equity – STG is a private equity firm that focuses on investing in software and technology services companies, illustrating its role in the private equity sector.
- Marketing Technology – Movable Ink operates in the marketing technology industry by providing AI-driven personalization tools to enhance customer engagement.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Movable, Inc. | Target Company | Company | Movable Inc. is an AI-powered personalized content platform that has been transformative in marketing personalization. |
| STG | Bidding Company/Buyer | Company | STG is a US-based private equity firm focused on software and software-enabled tech services companies. |