Morning Revolutionizes Finances for SMEs with All-in-One Platform

Deal News | Jun 16, 2025 | RWB Group AG

Morning Revolutionizes Finances for SMEs with All-in-One Platform

RWB Group AG has successfully exited its investment in the Israeli fintech company Morning (formerly Green Invoice), through a sale managed by private equity firm Fortissimo. This transaction returns a little over $350,000 across several funds managed by RWB Group AG, including International IV, VI, VII, and Direct Return I and II, as well as the Cost Average I fund. Morning offers a comprehensive SaaS solution for small businesses and individuals, automating tasks like invoicing, bookkeeping, and tax documentation, while also providing a new CPA module beneficial for accountants managing multiple clients. With approximately 150,000 users in Israel, Morning simplifies financial management, allowing business owners to focus on core business growth by alleviating time-consuming financial administration burdens.

Sectors

  • Fintech
  • Private Equity
  • Software as a Service (SaaS)

Geography

  • Israel – The fintech company Morning, acquired and subsequently exited by Fortissimo, is based in Israel with a significant user base there.
  • Germany – RWB Group AG, the private equity firm mentioned in the article, is based in Germany.

Industry

  • Fintech – The article is centered around Morning, a fintech company providing technological solutions for financial management such as invoicing and bookkeeping.
  • Private Equity – The transaction involving Fortissimo and RWB Group AG is a private equity exit, relevant to the thematic coverage of private equity activities.
  • Software as a Service (SaaS) – Morning provides a SaaS solution for financial management, integral to their business model and product offering.

Financials

  • 350000 – The amount returned to RWB funds from the sale of Morning by Fortissimo.

Participants

NameRoleTypeDescription
MorningTarget CompanyCompanyAn Israeli fintech company offering a SaaS platform for invoicing, bookkeeping, and tax documentation.
FortissimoPrivate Equity ManagerCompanyThe private equity firm that managed the sale of Morning, resulting in the return of funds to RWB Group AG.
RWB Group AGSelling CompanyCompanyA private equity firm that received financial returns from the exit of Morning.
RWB International IV, VI, VII, Direct Return I and II, Cost Average IFundsCompanyFunds managed by RWB Group AG that received returns from the sale of Morning.